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New Technologies and Environmental Innovation
'Joseph Huber's book contains a wealth of information on technological environmental innovations. The scrutiny of this material leads to powerful conclusions, with which scholars should concern themselves. Highly recommended.' - René Kemp, Maastricht University, The Netherlands 'This timely and impressive volume brings technology back into the centre of discussions and debates on environmental reform. In articulating an ecological modernisation perspective, Joseph Huber presents an inspiring, optimistic and at times provocative assessment of the potential and future role of radical technological innovations in greening production-consumption cycles.' - Arthur P.J. Mol, Wageningen University, The Netherlands In this insightful book, Joseph Huber investigates the life cycle analysis of technological and environmental innovations (TEIs). TEIs are new technologies, products and practices which have benign environmental effects and which can increase eco-efficiency. More importantly, they can also improve 'metabolic consistency', thus laying the foundations for a sustainable industrial ecology.
Changes in Innovation
This book is a collection of articles all contributing to the theme of changes in innovation and innovation processes, and aims to create new knowledge about crucial issues in the Finnish and global innovation environment which forms critical intelligence in innovation strategies for firms and decision makers.
The Marketing / Accounting Interface
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing ma...
User Driven Product Development
User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: * The framework of user-driven product development * Information competences demanded by user-driven product development * How to collaborate with users about new product projects * The user-interacting potential of information and web technol
The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
Entrepreneurship Marketing
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Knowledge Networking: Creating the Collaborative Enterprise
Knowledge Networking explains the strategic, organizational and human impact of technologies that support knowledge: the internet, groupware, collaborative technologies. It shows how they can transform organizational practices and help to improve both individual and team performances. Based on proven experience and includes customised toolkits, cases and action plans. From pooling expertise on a sales bid via computer referencing, to improving customer service using the flexible office, the author demonstrates how potential can become practice. Knowledge management is the big management idea currently influencing organizations, and Knowledge Networking explores the global impact of sharing knowledge and expertise. It is a highly practical text which includes customised toolkits, cases and action plans to enable individuals and teams to improve their performance.
EBOOK: Business to Business Marketing
EBOOK: Business to Business Marketing
Coordination of Service Offshoring Subsidiaries in Multinational Corporations
Matthias Daub develops a structured framework for the management of service offshore centers taking into account the strategic relevance of the services and the characteristics of their customer relationships. Detailed case studies give important insights into the coordination of service offshoring centers in Eastern Europe.
Customer Intimacy Analytics
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
