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Chinese America
Chinese America - Stereotype and Reality is a comprehensive and fascinating textbook about the Chinese in America. Covering more than 150 years of history, the book documents the increasing importance of the Chinese as a social group: from immigration history to the latest immigration legislation, from educational achievements to socio-cultural and political accomplishments. Employing the author's detailed knowledge of the Chinese Diaspora, combined with her meticulous research, the book explores the history, diversity, socio-cultural structures, networks, and achievements of this often-overlooked ethnicity. It highlights how, based on their current position, Chinese Americans are well-placed to play a major role in future relations between China and the United States - the two largest economies of the twenty-first century.
Doing Business in the New China
China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some get rich quick scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.
Area Studies, Business and Culture
As the level of globalization in business relationships rises, the importance of questions and problems pertaining to intercultural communication increases more and more. This gives rise to new tasks for the social sciences, which can only be successfully performed through interdisciplinary cooperation in the sense of area-studies. Between 1995 and 2002 for area, the Bavarian research network for area-studies, drew together numerous members of the scientific community who are specialized in the social sciences to pursue previously unresearched topics in areas of overlap of business and culture as exemplified in non-European regions. The most important results are collated here.
Inventing the Egghead
Throughout the twentieth century, popular songs, magazine articles, plays, posters, and novels alternated between representing intelligence as empowering and as threatening. In Inventing the Egghead, Aaron Lecklider cracks open this paradox by examining representations of intelligence to reveal brainpower's stalwart appeal and influence.
Workers of All Colors Unite
As the United States transformed into an industrial superpower, American socialists faced the vexing question of how to approach race. Lorenzo Costaguta balances intellectual and institutional history to illuminate the clash between two major points of view. On one side, white supremacists believed labor should accept and apply the ascendant tenets of scientific theories of race. But others stood with International Workingmen’s Association leaders J. P. McDonnell and F. A. Sorge in rejecting the idea that racial and ethnic division influenced worker-employer relations, arguing instead that class played the preeminent role. Costaguta charts the socialist movement’s journey through the conflict and down a path that ultimately abandoned scientific racism in favor of an internationalist class-focused and racial-conscious American socialism. As he shows, the shift relied on a strong immigrant influence personified by the cosmopolitan Marxist thinker and future IWW cofounder Daniel De Leon. The class-focused movement that emerged became American socialism’s most common approach to race in the twentieth century and beyond.
The Wall Behind China's Open Door
Exploring Confucianism, communism, Taoism, and a number of other societal influences in the commercial and corporate culture of China today, this handbook serves as a manual for people working with the Chinese and helps businesspeople gain a better understanding of the many aspects of Chinese intercultural interaction and cooperation. This resource offers a comprehensive cultural and historical background on building relationships with China by weaving expert knowledge with practical techniques on how to successfully navigate the Chinese business environment and its rules of etiquette.
Auswirkungen auf die Kommunikationsmaßnahmen durch den Einsatz von Customer Relationship Mangement
Inhaltsangabe:Einleitung: Diese Arbeit beschäftigt sich mit drei Problemebenen. Die erste Ebene untersucht das Konzept des CRM. CRM ist kein grundsätzliches neues Marketing Konzept. Allerdings führte es in den meisten westlichen Volkswirtschaften, mit Ausnahme der USA, bis zum Ende des 20. Jahrhunderts eher ein Nischendasein als Mittel zur Marktbearbeitung. Dies änderte sich schlagartig mit dem Aufkommen der New Economy. Im Sog der Fantasien um das neue Massenmedium Internet und dem damit verbundenen Aufschwung an den Aktienmärkten, schwammen auch eine Vielzahl von IT-Unternehmen. Ausgestattet mit viel frischem Marktkapital, wurden nicht nur revolutionäre Lösungen für das Internet, s...
Der Schlüssel zum chinesischen Markt
Dieser zuverlässige China-Knigge zeigt, wie sich typisches Fehlverhalten im Umgang mit chinesischen Geschäftspartnern vermeiden läßt.
Business-Knigge China
Vor allem seit 2004 sind zahlreiche Ratgeber auf dem deutschen Buchmarkt erschienen, die interkulturelle Hilfestellung für einen bevorstehenden geschäftlichen Chinaaufenthalt versprechen. In diesen Publikationen wird den Autoren zufolge das «Mysterium China» kompakt, verständlich und praxisorientiert in Bezug auf das Geschäftsleben erläutert und Erfolg versprechende Handlungsempfehlungen ausgesprochen. Wie aber sehen diese Empfehlungen der «Chinaexperten» im Detail aus? Handelt es sich dabei tatsächlich um fachlich fundierte Darstellungen oder orientiert sich die Beschreibung Chinas vielmehr an den üblichen, im Laufe der Geschichte tradierten Wahrnehmungsmustern, die im Wesentlichen gekennzeichnet sind von einem Mangel an Differenzierung?
Bibliographic Index
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