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Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Yellow Fever, Black Goddess
In this remarkable account, evolutionary biologist Christopher Wills takes us on a voyage of discovery through the exotic pasts of the viruses and bacteria that periodically emerge with such disastrous results for our species. It is our knowledge of their secret lives, the eons spent quietly passing in and out of myriad other life forms, mutating and coadapting, that gives us hope of taming them. By putting these organisms—from bubonic plague to Ebola—at center-stage, Wills shows how we will eventually master them.
The Triple Helix
The triple helix of university–industry–government interactions is a universal model for the development of the knowledge-based society, through innovation and entrepreneurship. It draws from the innovative practice of Massachusetts Institute of Technology (MIT) with industry and government in inventing a regional renewal strategy in early 20th-century New England. Parallel experiences were identified in “Silicon Valley,” where Stanford University works together with industry and government. Triple helix is identified as the secret of such innovative regions. It may also be found in statist or laissez-faire societies, globally. The triple helix focuses on “innovation in innovation...
The Digital Helix
"Digital transformations are everywhere: business to business, business to comsumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations." --
The Triple Helix
A Triple Helix of university-industry-government interactions is the key to innovation in increasingly knowledge-based societies. As the creation, dissemination, and utilization of knowledge moves from the periphery to the center of industrial production and governance, the concept of innovation, in product and process, is itself being transformed. In its place is a new sense of 'innovation in innovation' - the restructuring and enhancement of the organizational arrangements and incentives that foster innovation. This triple helix intersection of relatively independent institutional spheres generates hybrid organizations such as technology transfer offices in universities, firms, and governm...
Wrinkles in Time
Astrophysicist George Smoot spent decades pursuing the origin of the cosmos, "the holy grail of science," a relentless hunt that led him from the rain forests of Brazil to the frozen wastes of Antarctica. In his search he struggled against time, the elements, and the forces of ignorance and bureaucratic insanity. Finally, after years of research, Smoot and his dedicated team of Berkeley researchers succeeded in proving the unprovable—uncovering, inarguably and for all time, the secrets of the creation of the universe. Wrinkles in Time describes this startling discovery that would usher in a new scientific age—and win Smoot the Nobel Prize in Physics.
Electronic Projects for Musicians
Shows how to build a preamp, ring modulator, phase shifter, and other electronic musical devices and provides a basic introduction to working with electronic components
Typhon Pact #3: Rough Beasts of Empire
The next novel in the Typhon Pact adventure in the universe of Star Trek: The Next Generation. Still on Romulus in pursuit of his goal of reunifying the Vulcans and Romulans, Spock finds himself in the middle of a massive power struggle. In the wake of the assassination of the Praetor and the Senate, the Romulans have cleaved in two. While Empress Donatra has led her nascent Imperial Romulan State to establish relations with the Federation, Praetor Tal’aura has guided the original Romulan Star Empire toward joining the newly formed Typhon Pact. But numerous factions within the two Romulan nations vie for power and undivided leadership, and Machiavellian plots unfold as forces within and wi...
Tng #50 Dyson Sphere
Two hundred million kilometres accross, with a surface area that exceeds that of a quarter-billion worlds, the Dyson sphere is one of the most astounding discoveries the Federation has ever made. Now the USS Enterprise with Captain Jean-Luc Picard at the helm has returned to explore the awesome mysteries of the sphere. Intrigued by what is possibly the greatest archeological treasure of all time, Picard hopes to discover the origin of humanoid life throughout the galaxy - or perhaps the ultimate secret of the mechanistic Borg. But when a neutron star approaches on a collision course with the sphere, a mission of discovery becomes a desperate race against time. The many sentient species inhabiting the sphere face extinction - unless the Enterprise can save them all.
Rosalind Franklin
The untold story of the woman whose role in the discovery of DNAUs structure is one of the most fascinating and controversial in modern science, is told here by the prize-winning author of "Nora: The Real Molly Bloom." Photo inserts.
