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Wine Marketing and Sales
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry's most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.
View from the Vineyard
Author and entomologist Clifford P. Ohmart brings reason and clarity to the politically loaded and amorphously defined popular world of sustainable viticulture with this unique and comprehensive examination of the subject. View from the Vineyard does much more than explain what "sustainable" means, its practical importance to the wine industry, and the costs of agribusiness as usual. It provides the farmer with a realistic and achievable path to a sustainable vineyard by describing the challenges of practicing sustainable winegrowing, where integrated pest management fits in, how organic and sustainable farming related, a holistic vision for the farm, how to identify and define your farm's resources, methods for developing sustainable goals, creating a plan to achieve your holistic vision, ecosystem management, and understanding the vineyard as habitat. The book concludes with a self-assessment guide in which growers can easily track their progress through these transitional periods.
Understanding Wine Technology, 3rd Edition
Any student who has ever logged credits in a viticulture and enology class knows David Bird's book: it is the most widely assigned wine science primer in the English-speaking world. This completely revised and updated edition to Bird's classic textbook deciphers all the new scientific advances from the last several years, and conveys them in his typically clear and plainspoken style that renders even the densest subject matter freshman friendly. The new material includes an expanded section on the production of red, rose, white, sweet, sparkling, and fortified wines; information on histamine, flash detente, maceration, and whole bunch and whole berry fermentation; an expanded chapter on wine faults, including Brettanomyces; a new section on HACCP analysis as applied to a winery; and much more.
The Wine Buyer's Record Book
Internationally celebrated cartoonist Ralph Steadman provides a handy and humorous little book to keep track of your wine tasting experiences, your cellar stock, and other vinous notes. Steadman's whimsical art decorates the book in full-color, providing a chuckle as you make your notes. His drawings are considered visual puns that evoke curiosity along with a humor that deeply penetrates the subconscious.
The New Pink Wine
We aren't talking about your American grandmother's rosé here. Not even close. Authors of the bestselling wine books Season in Spain and Classic Wines of the Napa Valley, Larry and Ann Walker, travel the pink road tasting dry and lively wines and talking to winemakers, in regions known for rosé, and those about to be, to give us the first global buyers guide to world-class pink wines. And for rosé-loving cooks, Chef Ann offers several dozen recipes that perfectly compliment pink wine. Book features: Rates over 200 wines from around the globe, and gives detailed tasting notes Wines and Producers Indexes for easy in-store selection Pink Primer: rose history, and methods employed to make pink wine Pink Profiles: Discussions with producers from the U.S.A., France, Iberian Peninsula, South Africa, and beyond A case of quality for value Dozens of rose friendly recipes
Biodynamic Wine Demystified
"Wine is made in the vineyard" is the mantra of many a winemaker. But what does it mean, really? Esteemed winemaker and biodynamic pioneer Nicholas Joly believes a wine that is well-made in the vineyard must express its unique terroir—the character imbued by a vine's particular plot of well-tended earth. In Biodynamic Wine, Demystified, Joly shares the core philosophy behind biodynamic viticulture and why such practices result in wines of regional distinction. This process treats the vineyard as a self-perpetuating ecological whole influenced not only by terrestrial forces but those of the sun, moon and cosmos. He explains why the use of foreign substances such as pesticides and fertilizers in the vineyard, and aromatic yeasts and enzymes in the cellar, as well as mechanisms such as electric motors and pumps, disrupt this synergy and are ultimately counterproductive to a wine's best, consistent expression.
WineSpeak
If you read wine reviews, you're already either amused or confused by the soaring language wine writers often use to describe what they're smelling and tasting. But do you always know what they mean? Have you ever sipped a complex white and sensed what's so colorfully described as a peacock's tail? Have you ever savored a full-bodied red only to detect the ripe acrid smell of a horse stall? If not, you're in for a treat, because these terms and thousands more are all here to amuse, dismay, enlighten, inspire, puzzle, and utterly shock you . Welcome to the rich linguistic universe of wine speak: a world where words and wine intersect in an uncontrolled riot of language guaranteed to keep you ...
Real Men Drink Port ... and Ladies Too!
Real Men Drink Port is an entertaining and informative look at port: the port persona, the history of port, which ports to drink and important do's and don'ts. Also included are 11 essential 'must haves' to enjoy this popular beverage in the 21st century.
Benched
When Cody and his friends accept a challenge from a local gang to steal a park bench, their main concern is keeping themselves on the gang's good side. Cody learns that the stolen bench had been dedicated to the father of the English teacher who sponsors the school newspaper—the paper that Cody has just started writing for—and he's worried about the consequences. As the gang applies pressure for more from Cody and his friends, he realizes they've crossed a line, and now he has to figure out how to make it right. This short novel is a high-interest, low-reading level book for middle-grade readers who are building reading skills, want a quick read or say they don’t like to read! The epub edition of this title is fully accessible.
