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Based on actual experience selling $10M business solutions with $25M/year results, this value selling book is also useful for internally selling projects. Focus is on opening (vs. closing), the problem-solution-value approach/case study, and creating a value selling organization. "A quick and enjoyable read that presents the nuts and bolts of value selling in an innovative way."
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In 1913, the merger of the Sacramento Motorcycle Club with the Capital City Wheelmen catapulted Sacramento into becoming one of the biggest motorcycle hubs in the state. Cycles roared into town from all corners of California to participate in championship races, hill climbs, endurance runs and field meets. Races teemed with motorcycles of every make and model, including Indian, Thor, Yale, Excelsior and Jefferson, piquing the interest of prominent merchants, city leaders and superior court judges. Discover the stories of a transcontinental motorcycle relay, a perilous ride through a blizzard to deliver film to network TV and the women who formed a trailblazing motorcycle club. Author Kimberly Reed Edwards brings to life the exciting early days of the "Greatest Sport in the World" in California's capital.
When war broke out in Europe in 1914, political leaders in the United States were swayed by popular opinion to remain neutral; yet less than three years later, the nation declared war on Germany. In Nothing Less Than War: A New History of America's Entry into World War I, Justus D. Doenecke examines the clash of opinions over the war during this transformative period and offers a fresh perspective on America's decision to enter World War I. Doenecke reappraises the public and private diplomacy of President Woodrow Wilson and his closest advisors and explores in great depth the response of Congress to the war. He also investigates the debates that raged in the popular media and among citizen groups that sprang up across the country as the U.S. economy was threatened by European blockades and as Americans died on ships sunk by German U-boats. The decision to engage in battle ultimately belonged to Wilson, but as Doenecke demonstrates, Wilson's choice was not made in isolation. Nothing Less Than War provides a comprehensive examination of America's internal political climate and its changing international role during the seminal period of 1914--1917.
From the Pulitzer Prize-winning journalist and author of the bestselling "Den of Thieves" and "Blood Sport" comes a hands-on guide to the art of reporting and the craft of writing compelling non-fiction, featuring the techniques Stewart uses in his own work.
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"Containing the public messages, speeches, and statements of the President", 1956-1992.
Contains public messages and statements of the President of the United States released by the White House from January 1 to June 30, 2002.