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Management and Marketing / Management und Marketing
No detailed description available for "Management and Marketing / Management und Marketing".
Homo Oeconomicus
The economic model of behaviour is fundamental not only in economic theory, but also in modern approaches of other social sciences, above all in political science and law. This book provides a comprehensive treatise of the general model, its philosophical and methodological foundations and its applications in different fields. In addition to the basic model, extensions to its assumptions are examined to account for complex applications like low-cost situations with moral behaviour.
Behavioural Targeting
Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising...
Determinants and Consequences of the Use of Budgets
The alteration of the business environment has heightened the role of management accounting and control systems (MACS). Not only the design of MACS has gained increased relevance but also the ways in which MACS are used. Based upon empirical data from 69 German manufacturing companies of different industries testing the developed research model, the evidence reinforces the knowledge concerning budgets and their use and essentially bridges the gap in understanding the relationship between budgeting and strategy by revealing the positive effects formal MACS perform. This book is important reading for graduate students of business administration and executives with focus on budgeting management accounting and strategic management.
Management mit Vision und Verantwortung
Angesichts der gegenwärtigen Problemlagen in Wirtschaft und Gesellschaft stellen Vision und Verantwortung zentrale Handlungsmaximen dar. Beide sollten sowohl in der unternehmerischen Praxis als auch in anderen gesellschaftlichen Institutionen besonders prägend sein. Renommierte Experten aus Wissenschaft und Praxis geben hier Impulse für eine Intensivierung und Fundierung dieser Diskussion.
E-Leadership
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Management unternehmerischer Handlungspotentiale
Achim Seisreiner analysiert unternehmerische Aktivitäten und konstruiert eine Rationalitätskonzeption, die die Notwendigkeit koordinierten Handelns erklärt und bewertet.
