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Drilling Down: Turning Customer Data into Profits with a Spreadsheet
I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is av...
The Fine Print of Self-Publishing
The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.
90 Days of Promoting Your Book Online
With more than a decade of successful online book selling experience under their belts, the authors explain how to promote a book effectively onlineNthrough techniques that primarily are free.
90+ Days of Promoting Your Book Online: Your Book's Daily Marketing Plan - THIRD EDITION
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan. Promote Your New Book ~ OR ~ Breathe Life Back Into an Older One! Do you want to generate sales for your book, but just aren't sure what steps to take? This is for you! Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more. We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than 20 years of successful online book selling experience under our belts and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE! WH...
Spectra
Meet Spectra: a crafty, industrious, four-inch-tall artist with a brilliant approach to her art. The portraits she makes are composed from the seeds she collects from near and far, along with the creek mud that holds it all together. The results? Uncanny! But...something is missing. Simple seeds and monotone mud just don't capture the rich palette of the world around her-including her own skin, which changes hue according to her state of mind. She explores various ways to make her portraits pop, without much success. When busy friends aren't able to lend a hand, she's on her own, and soon finds herself caught in flooding rain that could ruin everything. But the unexpected journey that follow...
Writer's Online Marketplace
Information on over 250 paying online markets, advice on the unique marketing and writing techniques needed to succeed in the online writing world, and tips for writers on how to set fees, how to avoid scams, and more are found in this guide.
Locker Room Power
Think about the best athletes you''ve ever known. Consider what set them apart from other athletes; what made them so effective without any obvious signs of slowing down? The truth is that every great athletic feat achievement is first achieved in the mind. It doesn''t matter how hard you train, if your mind is not prepared for success, you won''t achieve greatness. Locker Room Power is an aura you can create and is a major factor in winning before you begin. Locker Room Power is a powerful tennis book that relates to all sports! Inside this step-by-step playbook, you''ll find practical ways to improve your mental performance, no matter what sport you play. This guide will teach you what men...
Survivor Without a Tattoo
Theodore Karpstein was born in the shadow of World War II and was not allowed to move out of that shadow. His family filled his mind with stories of death and destruction that cover a century or more of their own history and that of their distant relatives. Tales of injustice, of revolution, of pogroms, and of the holocaust become his bedtime narratives. Karpstein wants to be the hero of the stories he hears--and to revenge the wrongs he hears about. In his mind he is both hero and avenger. His own experiences merge with and reinforce the accounts that have filled his mind from a young age. After a series of misfortunes push Karpstein into a period of homelessness he finds a hiding place in ...
