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I Was There
I Was There shares the insights and experiences of the generations of students, professors, and staff who lived and worked at the U of A for the past 100 years. First-person stories and period photographs present a unique insight into university lore from the vantage point of those who were most intimately involved in making the university what it is today: the students and alumni.
Portraits in Leadership
This is a book about leadership in all complex organizations which uses the university as its vehicle to illustrate behaviors of exemplary leaders.
Air Force Register
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Competitive Social Media Marketing Strategies
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Terrorism
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