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Qualitative Research Methods in Consumer Psychology
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
The Severed Streets
The Severed Streets is the second urban fantasy in the Shadow Police series by bestselling Doctor Who writer, Paul Cornell. Summer in London: a city in turmoil. The vicious murder of a well-known MP is like a match to tinder but Detective Inspector James Quill and his team know that it's not a run-of-the-mill homicide. Still coming to terms with their new-found second sight, they soon discover that what is invisible to others – the killer – is visible to them. Even if they have no idea who it is. Then there are more deaths. The bodies of rich, white men are found in circumstances similar to those that set the streets of London awash with fear during the late 1800s: the Whitechapel murder...
Brand Hollywood
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics s...
The Oxford Companion to American Food and Drink
Offering a panoramic view of the history and culture of food and drink in America with fascinating entries on everything from the smell of asparagus to the history of White Castle, and the origin of Bloody Marys to jambalaya, the Oxford Companion to American Food and Drink provides a concise, authoritative, and exuberant look at this modern American obsession. Ideal for the food scholar and food enthusiast alike, it is equally appetizing for anyone fascinated by Americana, capturing our culture and history through what we love most--food!Building on the highly praised and deliciously browseable two-volume compendium the Oxford Encyclopedia of Food and Drink in America, this new work serves u...
Gospelbound
A profound exploration of how to hold on to hope when our unchanging faith collides with a changing culture, from two respected Christian storytellers and thought leaders. “Offers neither spin control nor image maintenance for the evangelical tribe, but genuine hope.”—Russell Moore, president of ERLC As the pressures of health warnings, economic turmoil, and partisan politics continue to rise, the influence of gospel-focused Christians seems to be waning. In the public square and popular opinion, we are losing our voice right when it’s needed most for Christ’s glory and the common good. But there’s another story unfolding too—if you know where to look. In Gospelbound, Collin Ha...
Unreal!
Over 1,500 subject headings, such as Sherlock Holmes, the Land of Oz, Mr. Spock, and Thrush Green, are included.
Branding Texas
Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational pra...
Brand New
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because ...
The End of the Anthropocene
In The End of the Anthropocene: Ecocriticism, the Universal Ecosystem, and the Astropocene, Michael J. Gormley examines literary imaginings of the Anthropocene’s end and the Astropocene’s beginning—when humans are no longer bound to the blue planet on which we evolved. Gormley analyzes literary images of human tracks on Earth, the Moon, and Mars to characterize the late-stage Anthropocene and to explore humanity’s role in the universal ecosystem. The End of the Anthropocene uses a predictive and paradigmatic model of ecocriticism, examining science fiction works as interplanetary nature narratives.
The DevOps Adoption Playbook
Achieve streamlined, rapid production with enterprise-level DevOps Awarded DevOps 2017 Book of the Year, The DevOps Adoption Playbook provides practical, actionable, real-world guidance on implementing DevOps at enterprise scale. Author Sanjeev Sharma heads the DevOps practice for IBM; in this book, he provides unique guidance and insight on implementing DevOps at large organizations. Most DevOps literature is aimed at startups, but enterprises have unique needs, capabilities, limitations, and challenges; "DevOps for startups" doesn't work at this scale, but the DevOps paradigm can revolutionize enterprise IT. Deliver high-value applications and systems with velocity and agility by adopting ...
