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The Tale of Peter Rabbit
The writer Beatrix Potter was an author and woman ahead of her time, leaving humanity a literary production that transcends any temporal sphere. The literary world developed by Beatrix Potter a century ago still reflects contemporary trends; her characters could perfectly be the result of the most modern visual and textual arsenal of modern times. From the pages of her books spring mischievous little rabbits; elderly, sprightly mice full of cunning, reminiscent of the grandmothers or great-grandmothers every reader has known; devious cats that provoke suspicion... The Tale of Peter Rabbit is her most well-known work. The simple story of a naughty little rabbit who, by disobeying his mother, gets into serious trouble but eventually reaches a happy ending filled with lessons learned. It is a charming little story, beautifully illustrated by the author herself.
Brand Immortality
Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Brands That Rock
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-sel...
The Cambridge History of Italian Literature
'There is no doubt that the present splendid volume ... is likely to remain unrivalled for many years to come for width of coverage, richness of detail, and elegance of presentation.' Modern Language Reviews
ICETLAWBE 2020
We are delighted to introduce the proceedings of The International Conference on Environment and Technology of Law, Business and Education on Post Covid 19 – 2020 (ICETLAWBE 2020). This conference is organized by Faculty of Law Universitas Lampung, Coorporation With Universiti Teknologi MARA Cawangan Pulau Pinang Malaysia, STEBI Lampung Indonesia, Asia e University Malaysia, Rostov State University Russia, University of Diponegoro Indonesia, IAIN Palu Indonesia, Universitas Dian Nusantara Jakarta Indonesia, Universitas Islam Indonesia Yogyakarta Indonesia, Universitas Trunojoyo Madura Indonesia, STEBIS IGM Palembang Indonesia, Universitas Katolik Parahyangan Bandung Indonesia, Universitas ...
Stages of Loss
An original and deeply researched account of travel and festivity in early modern Europe that casts new light, from new angles, on major developments in sixteenth- and seventeenth-century theatre and drama.
BrandSimple: How the Best Brands Keep it Simple and Succeed
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Narrative Advertising Models and Conceptualization in the Digital Age
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
