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Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era
The COVID-19 pandemic has accelerated the implementation of digital transformation strategies, and there has been an exponential increase in the demand for intelligent and reliable communications solutions. The pandemic brings huge challenges for all economic agents, as resilience and the capacity to adapt to new risks and hindrances are now fundamental elements in our societies. In this context, it is essential that digitalization brings opportunities to transition to a smarter economy based on innovation, sustainability, and well-being. Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era discusses digitalization, information and communication technologies, marketing, entrepreneurship, and innovation in an organizational context to optimize the practices established in the most diverse domains of knowledge, specifically attending to the relation between digitalization and sustainability in a post-pandemic era. It is ideal for academicians, instructors, researchers, industry professionals, business managers, private institutions, and students as it covers a range of key topics such as sustainability and smart economy.
Learning Styles and Strategies for Management Students
Today, globalization, advances in technology, greater access to information, and communication via social networks generate an explosion of knowledge and cause the working world to experience rapid change based on knowledge and continuous learning. The challenge for universities is to have a curriculum that prepares students for this digital world, but many characteristics of the school curriculum have been unchanged for decades. Consequently, student experiences can be very different from the experiences required by the labor market. In a learning environment, the desired results will not be achieved if several essential elements are not considered in the instructional teaching process, inc...
Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Handbook of Research on Challenges in Public Economics in the Era of Globalization
Over time, public goods, services, and policies have been developed for the welfare of people all over the world, and public finance in particular focuses on challenging issues that are significantly important for the common good of humanity. It is a plausible argument that public economics should be focused on dealing with new challenging issues such as global health crises, global warming, and internet architecture. The Handbook of Research on Challenges in Public Economics in the Era of Globalization evaluates a variety of new challenging issues that have directly affected the world economy in terms of the economic units, institutions, and social life. Covering topics such as democratic decentralization, economic instability, and global health issues, this major reference work is a valuable resource for economists, international business leaders, government officials, sociologists, libraries, researchers, academicians, educators, and students.
Internet of Behaviors Implementation in Organizational Contexts
Internet of behaviors (IoB), also known as the internet of behavior, emerged as a natural consequence of the internet of things (IoT) and artificial intelligence (AI). IoB is an area of investigation that compiles three fields of study: IoT, data analysis, and behavioral science. IoB seeks to explain the data obtained from a behavioral point of view, analyzing human interaction with technology and referring to the process by which user-controlled data is evaluated from a behavioral psychology perspective. Internet of Behaviors Implementation in Organizational Contexts explores internet of behaviors solutions that promote people's quality of life. This book explores and discusses, through inn...
Management, Tourism and Smart Technologies
This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management ...
Impact of Open Innovation on the World Economy
Open innovation has revolutionized the way businesses adapt to situations, handle problems, and interact with other corporations. Establishing these collaborative business practices has the potential to support and improve business operations across fields, which makes further study vital in order to properly implement the best practices and techniques. As open innovation continues to develop and provide businesses with numerous opportunities for growth, it is crucial to understand and address the trends and challenges of innovation for business and countries’ economic and social development. Impact of Open Innovation on the World Economy is an essential reference source that provides examinations on issues of open innovation in the context of organizations and its links to entrepreneurship, strategy, and marketing. The book further provides necessary resources to adopt and implement new business and social solutions. Covering a range of topics such as firm performance and business collaborations, this reference work is ideal for entrepreneurs, managers, technology developers, policymakers, researchers, academicians, practitioners, instructors, and students.
Social Marketing and Sustainable Development Goals (SDGs)
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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