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Global Dynamics in Travel, Tourism, and Hospitality
Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Destination Management and Marketing: Breakthroughs in Research and Practice
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Language Variation - European Perspectives V
Language Variation – European Perspectives V is based on papers presented at the Seventh International Conference on Language Variation in Europe (ICLaVE 7), which was held in Trondheim, Norway from 26 to 28 June 2013. The 17 papers included in the book explore phonetic and phonological variation (Bitenc and Kenda-Jež; Hildenbrandt and Moosmüller; Jansen; Schaufuß; Schleef, Flynn and Ramsammy; Stuart-Smith, Rathcke, Sonderegger and Macdonald), morphology (Padilla-Moyano), syntax (Christensen and Juel Jensen; Jónsson, Brynjólfsdóttir and Sverrisdóttir), morphosyntax (Auger and Wycoff; Cerruti and Regis), language ideology, linguistic practices and language attitudes (Strand; Hall-Lew, Fairs and Lew; Dunmore and Smith-Christmas), code-switching (Amadou; Bucher) and language documentation (Kühl). The book is essential reading for scholars working on variation and change in European languages. The articles in the present volume investigate Romani, Turkish, Greek, Slovene, Picard, Swiss-German, Basque, Danish, Italian, English, Gaelic, Icelandic Sign Language, Faroe Danish and Norwegian.
Automobile Heritage and Tourism
The Barbados Historic Rally Carnival.
Strategic Marketing in Tourism Services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
How to Keep Your Research Project on Track
Bringing together valuable insights from a range of research experts, PhD supervisors and examiners, this thoroughly revised second edition of How to Keep Your Research Project on Track details how to deal with the unexpected difficulties of research, and what to do when a project deviates from the plan. Keith Townsend and Mark N.K. Saunders give us essential insights for carrying out research, as well as developing resilience in academia.
Strategic Place Branding Methodologies and Theory for Tourist Attraction
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Driving Tourism through Creative Destinations and Activities
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.
Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications
Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society. Highlighting a range of topics such as foreign direct investors, risk analysis, and sourcing strategies, this multi-volume book is ideally designed for business managers, executives, international companies, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers.
Just Traveling
Just Traveling celebrates overcoming distance and seeking difference as defining human traits. Following the scriptural witness of God as the Earthroamer, the book explores the liminal qualities of traveling through six movements: anticipating, leaving, surrendering, meeting, caring, and returning. To travel is to move at the speed of being present to one's experiences, bridging distance and difference through acts of care. Drawing on personal experience as well as the wisdom of theology, anthropology, psychology, philosophy, and cultural studies, Hamman reimagines travel in a welcoming and beautiful, yet also complex and troubled world. Whether leaving home serves our wanderlust and curiosity or has personal or spiritual purposes; whether we travel a few miles or cover vast distances, we travel best when we contribute to human flourishing. Care--the compassionate reaching out to someone or something--is the practice that allows one to travel differently. The spirituality of roads is filled with hopeful restorative potential, and life is best lived with the Earthroamer.
