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An Introduction to Political Communication
An Introduction to Political Communication explores the relationship between politics, the media and democracy in the United Kingdom, the United States and other contemporary societies. In this textbook Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organisations and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communication practices of organisations at all levels, from grassroots campaigning through to governments and international bodies. Recent developments covered in the new edition includes: - the re-election of New Labour in 2001 - the changes in government information and communication policy introduced by the Blair administration since 1997 - the 2000 election of George W. Bush in the United States - the NATO interventions in Kosovo and the former Yugoslavia - the implications for international political communication of September 11 - the emergence of Al-Quaida and the war on terror
From Salisbury to Major
This history examines the Conservative Party's ability to dominate British politics. It takes as its key themes the party's relationship with mass democracy and its willingness to adapt, often at the cost of considerable internal conflict and ideological change.
The Conservatives Since 1945
The Conservatives since 1945 is about how and why parties in general, and the Conservative Party in particular, make changes to the face they present to the electorate, the way they organize themselves, and the policies they come up with. This is an in-depth but comprehensive study based on original archival sources.
On the Origin of Spin
What exactly is political image making? Who are the spin doctors and what do they do? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern phenomenon: the powerful have been employing image makers since Tudor England. The last hundred years have witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who r...
The British General Election of 1992
This volume is the 14th in a series of studies begun in 1945 which have chronicled every postwar election. The historical background, the party preparation and the events of the campaign are recorded, together with analyses of the polls, the press, broadcast coverage and the candidates.
Club Director
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Designer Politics
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.
The Labour Party Since 1979
The Labour Party since 1979: Crisis and Transformation challenges the claim that Labour's only real hope for the future lies in shedding its ideological baggage. It rejects the notion taht the 'shadow budget' was the prime cause of its 1992 defeat and argues that the strategyof seeking an image of 'responsibility' and 'respectability' - which under the new leadership has become a paramount concern - does not offer the best route forward for the party. The effect of this strategy - of abandoning traditional tenets, and adopting a policy profile more to the tastes of its critics in business and the media - will be to deprive Labour of its sheet-anchor; and even if successful electorally, the price will be that the hopes and aspirations of its supporters will be highly unlikely to be fulfilled.
Political Communication Today
Duncan Watts looks at the development and role of the press and television in Britain as he explores the relationship between politicians and the media in this new study of modern political communication.
