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For anyone seeking to break into public speaking, to share their message with the world, How to Build a Profitable Speaking Business will be an invaluable resource—especially for those new to the industry. 25-year public speaking veteran, Bret Ridgway, is passionate about training and coaching others in public speaking and building their platform. Ridgway bridges the gap between what makes an effective speaker and a successful entrepreneur in How to Build a Profitable Speaking Business. Readers will discover common public speaking mistakes to avoid, techniques to apply, and a wealth of knowledge in this newest public speaking guide from an industry insider.
An A–Z primer for all levels of public speaking, from securing engagements to delivering unforgettable speeches to making money as a speaker. Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by ‘buying units.’ Industry insiders Adryenn Ashley, Bret Ridgway, and Caterina Rando share their comb...
“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and B...
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Ridgway, co-founder of Speaker Fulfillment Services, offers a look at the 50 biggest mistakes that Information Marketers make, and provides practical advice on how to avoid them.
50 Biggest Website Mistakes is for you if: You want to improve the appearance of your website, You want your website to convert more visitors into buyers, You want to get visitors to stay longer on your site, You want to have a better understanding of what your webmaster should be doing for you, and You want to learn some of the trick of the trace that will set your site apart from your competition. This book was written to help people get more success out of their website and online business. The information comes from the combined efforts of Frank Deardurff III and Bret Ridgway, who together have well over 25 years of online marketing experience and have an established presence in the online marketing community. You’ll find that the information contained in the book can quickly become your “Checklist” for your online business -- either for yourself or your marketing assistant.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
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The subscription business model is the darling of growth startups, and since every industry needs information, the information business is just as hot! Breaking down the information marketing world from A to Z, Robert Skrob is the undisputed info marketing expert, offering professional strategies to set up a successful information marketing business. Iit's a little known secret that these businesses are easy to start, can be run from home, don’t require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.
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