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Shift and Reset
Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society. Ad...
Bayesian Statistical Methods
Bayesian Statistical Methods provides data scientists with the foundational and computational tools needed to carry out a Bayesian analysis. This book focuses on Bayesian methods applied routinely in practice including multiple linear regression, mixed effects models and generalized linear models (GLM). The authors include many examples with complete R code and comparisons with analogous frequentist procedures. In addition to the basic concepts of Bayesian inferential methods, the book covers many general topics: Advice on selecting prior distributions Computational methods including Markov chain Monte Carlo (MCMC) Model-comparison and goodness-of-fit measures, including sensitivity to prior...
Media Rules!
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
The Hedge Fund Book
An accessible guide to effectively operating in the hedge fund arena Hedge funds are now in the news more than a thousand times a day and yet it is hard to find clear, factual information about how they operate, raise capital, and invest. The Hedge Fund Book provides real-world case studies of various hedge fund managers providing a solid foundation in specialized hedge fund knowledge for both financial professionals and those aspiring to enter this field. It provides an analysis of funds within different phases of their life cycles and investment processes, and examines each cycle in ways that would be informational for marketers as well as investors, bankers, and financial professionals wh...
The Imagination Gap
The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.
The Age of Conversation
"In what began as a half dare, the editors ... challenged bloggers around the world to contribute one page--400 words--on the topic of 'conversation.' The resulting book, The age of conversation, brings together over 100 of the world's leading marketers, writers, thinkers, and creative innovators"--P. [4] of cover.
The Counterfeit Candidate
Berlin, 30 April, 1945 As the Russian Army closes in on the war-torn City, Adolf Hitler and Eva Braun take their own lives. Their bodies are burned and buried in the Reich Chancellery garden, above the Führer's bunker. Buenos Aires, 9 January, 2012 Three audacious thieves carry out the biggest safe depository heist in Argentine history, escaping with more than one hundred million dollars' worth of valuables. Within hours, an encrypted phone call to America triggers a blood-soaked manhunt as the thieves are tracked down, systematically tortured, then murdered. San Francisco, 18 January, 2012 Senator John Franklin, hailed as the 'Great Unifier', secures the Republican Presidential nomination and seems destined for the Oval Office. Despite the sixty-seven year interval and a span of thirteen thousand miles, these events are indelibly linked. Chief Inspector Nicolas Vargas of the Buenos Aires Police Department and Lieutenant Troy Hembury of the LAPD are sucked into a dark political conspiracy concealing an incredible historical truth stretching from the infamous Berlin bunker to Buenos Aires and to Washington, which threatens the very heart and soul of American democracy.
Richly Parameterized Linear Models
A First Step toward a Unified Theory of Richly Parameterized Linear ModelsUsing mixed linear models to analyze data often leads to results that are mysterious, inconvenient, or wrong. Further compounding the problem, statisticians lack a cohesive resource to acquire a systematic, theory-based understanding of models with random effects.Richly Param
Socialnomics
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local busines...
Cause for Change
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
