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The Ultimate Survival Guide for Business in Japan (couverture souple)
This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
The Stress Test Every Business Needs
Future-proof your business today for stronger performance tomorrow The Stress Test Every Business Needs: A Capital Agenda for Confidently Facing Digital Disruption, Difficult Investors, Recessions and Geopolitical Threats provides a comprehensive approach to creating value and flexibility in an increasingly volatile business environment that presents both great risks and opportunities every day. The authors extend the banking “stress test” concept to a company’s Capital Agenda — how executives manage capital, execute transactions and apply corporate finance tools to strategic and operational decisions. Having a static Capital Agenda, however appropriate for your current market positi...
Better Business Regulation in a Risk Society
The premise of this volume is that business regulations are expected to grow in the near future as a consequence of the emergence of a “(world) risk society.” Risks related to terrorism, climate change, and financial crises, for example, will penetrate all conditions of life. Increasingly, the decisions and actions of some bring about risks for many in this era of globalization. Controlling these risks implies managing the world through high-quality regulation, with a particular emphasis on businesses and financial institutions. Central to this approach is the argument that a major, if not the primary, aim of regulation is to internalize externalities, or in a broader context, to repair ...
Reimagining India
Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the world’s two indispensable emerging markets. At the same time, India’s tech-savvy entrepreneurs and rapidly globalizing firms are upending key sectors of the world economy. But what is India’s true potential? And what can be done to unlock it? McKinsey & Company has pulled in wisdom from ...
Hospital Marketing
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Redefining Retail
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles t...
The Next Boom (E-book)
"Plunkett demonstrates that we are on the verge of a period of major economic growth, and presents a panorama of carefully documented developments in areas including energy, health care, education, demographics, global trade, evolving consumer habits, technologies and the rapidly-growing global middle class."[Source inconnue].
Contemporary Japan
The second edition of this comprehensive study of recent Japanese history now includes the author's expert assessment of the effects of the earthquake and tsunami, including the political and environmental consequences of the Fukushima reactor meltdown. Fully updated to include a detailed assessment of the aftermath of the March 2011 earthquake and tsunami Shows how the nuclear crisis at Fukushima was an accident waiting to happen Includes detailed discussion of Japan's energy policy, now in flux after the mishandling of the Fukushima crisis Analyzes Japan's 'Lost Decades', why jobs and families are less stable, environmental policies, immigration, the aging society, the US alliance, the imperial family, and the 'yakuza' criminal gangs Authoritative coverage of Japanese history over the last two decades, one of the country's most tumultuous periods
Emerging Powers in a Comparative Perspective
The book examines the rising influence of emerging powers in global politics, with a special focus on the BRIC countries (Brazil, Russia, India, China). Chapters contributed by international scholars first look at the changing status of the US in the 21st century and at the EU as both an emerging and innovative power. China's rising power status, India's regional and global influence, Russia's re-emergence, and Brazil's growing regional and international role are then analyzed comparatively to explain how the BRIC states are poised to become vital players not only in politics and economy, but also in key international concerns such as terrorism, globalization, and climate change. The book provides a detailed analysis of political, economic, security, and foreign policy trends in the BRIC countries to address such questions as to whether they will seek to revise the international order or work within it and how they will deal with transnational global problems. Using a unique comparative approach, the text will appeal to undergraduate students in world politics, international relations, and foreign policy.
