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Brian W. Fairbanks - Writings
In the words of one reader, Brian W. Fairbanks has a real talent for extracting the essence of a given subject and articulating it in a meaningful way. In WRITINGS, the author collects some of his finest essays and criticism spanning the years 1991-2005 and covering four subjects: FILM LITERATURE MUSIC SOCIETY Whether offering an insightful analysis of film noir, examining Benjamin Franklin's impact on American society, taking a clear-eyed, non-partisan look at democrats, republicans, the 2004 presidential campaign, George W. Bush, and the war on terror, or lambasting the corruption of television news, Brian W. Fairbanks is ingenious with a sophisticated yet effortlessly readable style. Also available in two hardcover editions.
Social Problems
Empower your students to become part of the solution. With a clear and upbeat voice, this thought-provoking overview of social problems challenges readers to understand and recognize social problems in their communities and inspires them to become part of the solution. The Fourth Edition of this popular book goes beyond the typical presentation of contemporary social problems and their consequences by emphasizing the importance and effectiveness of community involvement to achieve real solutions. With an overarching focus on social inequalities and policy, this proven text provides a platform for discussion that encourages critical thinking and inspires hope.
Mastering Marketing
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.
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