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Reputation Management in Small and Medium-sized Enterprises
Inhaltsangabe:Abstract: Protagonists like Bauhofer proclaim Reputation Management as the strategic asset in the competition of the 21st century . Fombrun observes that since the last decade intangible assets like patents, technology and reputation got more and more into the business focus. Assuming that the reasons for that are similar, he concludes that they enable companies to create competitive advantages. This gains in importance due to increasing competition in global companies as well as in saturated markets. Despite of being an apparently new topic reputation is not new at all. Taking a closer look reputation is even as old as humankind is: Every single person has a reputation. It mak...
SMEs Failure
Inhaltsangabe:Abstract: During the last decades, small and medium-sized enterprises (SMEs) have been one of the major driving forces of worldwide economic growth, employment and prosperity. Moreover, they are considered to be of high importance in ensuring a friction-free adaptation to economical, technological, and social changes. Especially European economies, foremost Germany being the third largest economy in the world, highly depend on this class of companies as important contributors to the increase of living standards, productivity and competitiveness. As Hommel & Schneider (2003) conclude, any structural problem affecting this mass of economic 'backbone' businesses is thus likely to ...
Mallorca und die Medien
Inhaltsangabe:Einleitung: Sie ist zweieinhalb Flugstunden von Deutschland entfernt, von anscheinend ewiger Sonne verwöhnt und für die meisten Deutschen das Synonym für Urlaub schlechthin. Jedes Jahr ist die Sonneninsel das Hauptreiseziel der Bundesbürger. Über 3,5 Millionen Deutsche besuchten 1999 die größte Baleareninsel, das bei Deutschen so beliebte Eiland im Mittelmeer, Mallorca. Von diesem Boom wollen auch die Medien profitieren und besetzen das Thema multimedial und auf vielfältige Art und Weise. In den letzten Jahren berichten die deutschen Medien so massiv wie noch nie von der und über die spanische Ferieninsel der Deutschen. - Wetten daß? und die ZDF-Inselwoche. - Mallorca...
