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The BCAP Code
All UK TV and radio advertisements must comply with this BCAP code which reflects and complements the law, demanding that all ads are legal, decent, honest and truthful. Broadcasters have a duty to ensure advertisements are in line with the spirit as well as the letter of the BCAP code, and there is an overarching requirement for all advertisements to be developed with a sense of social responsibility. This new edition brings together the previous four separate codes for radio, TV, TV scheduling and text services. The code also contains important information on sector or audience-specific rules that are intended to protect consumers and provide a level playing field for advertisers. These rules cover, for example: advertising and children; environmental claims; alcoholic drinks; food advertising and nutritional claims; gambling; motoring; charities; medicines and health; premium rate phone services. The code is applied by the Advertising Standards Authority as the independent advertising regulator.
Letting children be children
This review by Reg Bailey, Chief Executive of Mothers' Union expresses the concerns at the commercialisation and sexualisation of childhood. We are all living in an increasingly sexual and sexualised culture and many parents feel that his culture is often inappropriate for their children. This leaves many feeling that children are being encouraged to grow up too quickly and that we don't allow them to be children. This is compounded in some new media where there is limited regulation. The review makes 14 recommendations covering 4 themes. The aims of these being: i) that sexualised images used in public places and on television, the internet, music videos and other places are more in line wi...
Model Rules of Professional Conduct
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Media Freedom and Pluralism
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Handbook on Radio and Television Audience Research
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
The BCAP and CAP Code Pack
Pack containing: "The CAP code: the UK code of non-broadcast advertising, sales promotion and direct marketing" (12th edition, ISBN 9780117064102) and "The BCAP code: the UK code of broadcast advertising" (1st edition, ISBN 97801170564119), which are also available seperately
Employment Statutory Code of Practice
On cover and title page: Equality Act 2010 code of practice
Fahrenheit 451
A fireman in charge of burning books meets a revolutionary school teacher who dares to read. Depicts a future world in which all printed reading material is burned.
