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Communication Criticism
This introduction to criticism teaches students critical skills, whether examining television, fiction, nonfiction, visual arts, or oral and written discourse. Three introductory chapters provide a foundation to explore nine approaches to critical study. The perspectives presented bridge disciplinary boundaries and include: asking questions about how audiences process communication, understanding human symbol systems and social relations as vehicles for comprehending the world, value and narrative analysis, and psychoanalytic and ideological criticism. The discussions of using each approach contain questions critics are most likely to ask, assumptions governing the approach, an exploration of sample analyses that reveal vocabulary most frequently used, and a review of the problems encountered by critics.
Time, Memory, and the Verbal Arts
Walter Ong pioneered the study of how orality and literacy mutually enrich each other in the evolution of human consciousness, arguing that verbal communication moves from orality to literacy and on to what he has termed the "secondary orality" of radio and television. The original essays in this volume explore the implications of Ong's work across the diverse fields of cultural history, literary theory, theology, philosophy, and anthropology. These scholars maintain that Ong's view of orality not only changes our readings of ancient and medieval texts, but that it also changes our understanding of the differing epistemologies of oral and literate cultures and of the coexistence of the oral and literate within a given culture.
Principles of Public Speaking
Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers the reader the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
Encyclopedia of Rhetoric and Composition
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Communicator-in-Chief
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Media, Consciousness, and Culture
This book explores relationships among consciousness, orality (and literacy) and culture - an area of study in which the work of Walter Ong is integral. Essays are constructed around notions articulated and argued for by Ong but then extended into new territories by other specialists in the fields he touches. While all of the essays involve the study of media, consciousness and culture, to some degree, voice, a primary medium of communication, receives special attention, as do the effects of writing, print and television in particular circumstances; for example a media ecology of Iran today describes the interplay of primary orality of 'illiterate' people, secondary (electronic) orality, and print.
Critical Approaches to Television
This comprehensive text provides a broad overview of television criticism through the explanation of theoretical foundations, analyses of critical approaches, and sample critical essays.The text is organized by critical method, but includes an alternative table of contents for instructors who prefer to teach by genre.Pedagogy includes introductory essays in every chapter, headnotes for articles, marginal annotations, and writing exercises.The methods of criticism include theoretical and critical foundations, text-centered, producer-centered, and reception-centered.
Mean Girl Feminism
White feminists performing to maintain privilege Mean girl feminism encourages girls and women to be sassy, sarcastic, and ironic as feminist performance. Yet it coopts its affect, form, and content from racial oppression and protest while aiming meanness toward people in marginalized groups. Kim Hong Nguyen’s feminist media study examines four types of white mean girl feminism prominent in North American popular culture: the bitch, the mean girl, the power couple, and the global mother. White feminists mime the anger, disempowerment, and resistance felt by people of color and other marginalized groups. Their performance allows them to pursue and claim a special place within established power structures, present as intellectually superior, substitute nonpolitical playacting for a politics of solidarity and community, and position themselves as better, more enlightened masters than patriarchy. But, as Nguyen shows, the racialized meanness found across pop culture opens possibilities for building an intersectional feminist politics that rejects performative civility in favor of turning anger into liberation.
Persuasion in Society
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ unde...
Video Rhetorics
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.
