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Socio-Analytic Dialogue
In this book, Bruno Boccara argues that complex and changing psychosocial issues, in particular those related to the societal unconscious, must be assessed and incorporated in public policy analysis through Socio-Analytic Dialogue, a psychosocial approach aimed at understanding and addressing emotional issues surrounding public policies worldwide through empathic dialogue. Taking into account societal level anxieties and defense mechanisms—at both the conscious and unconscious levels—when formulating and implementing policies increases the awareness and understanding of psychosocial issues, and decreases the need, and therefore the likelihood, of societies adopting regressive social defe...
Psychosocial Analysis of the Pandemic and Its Aftermath
This manifesto is motivated by the daunting psychosocial issues that were so strikingly revealed by the Covid-19 pandemic. Of particular interest is the collective denial of facts, which resulted in public health policy mistakes and fostered distrust. In hindsight, this could have been prevented. Boccara shows how the core psychosocial response to the pandemic observed in most countries turned out to be wishing for it to either magically go away, as if it had never happened or be dealt with in an effortless way. Magical thinking and, as a consequence denying reality, often prevailed. As such, the psychosocial dynamics deepened the denial even further as several countries ended-up deciding to...
Handbook of Marketing Strategy
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketin...
The Brand Benefits Playbook
2024 Global Book Awards Finalist From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Drs. Allen Weiss and Debbie J. MacInnis, professors and brand...
Estimating the Efficiency Gains of Debt Restructuring
The debt- overhang disincentive may not be as important as the broader problem of debtors' credit constraints in international capital markets. For severely indebted low- income countries, the best strategy is probably to replace nonconcessional debt with new concessional loans.
Contemporary Marketing
This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-
