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Teaching Conversation to Children with Autism
Scripting is a teaching method designed to help children and adults with autism spectrum disorders (ASDs), who are nonverbal or who are verbal but dont initiate conversation, to initiate conversation. The authors draw on years of experience using scripts in their own clinic, and include many case studies that show how scripts have worked. The book defines scripts as an audiotape or written word, phrase, or sentence that enables young people with autism to use speech to start and continue conversations. At first a child is taught to play the recording of a word for an adult, and then get a reaction from the adult. (e.g., if he plays the script juice, the adult will give him a sip of juice or ...
Humanitarian Logistics
Imagine planning an event like the Olympics. Now imagine planning the same event but not knowing when or where it will take place, or how many will attend. This is what humanitarian logisticians are up against. Oversights result in serious consequences for the victims of disasters. So they have to get it right, fast.
World History of Warfare
This book provides a wide-ranging and comprehensive coverage of warfare across times and cultures. Its main strengths are its ability to provide context for each period discussed, comparison between developments in Europe, Asia, and the colonized world, and critical and up-to-date bibliographies that allow the reader to pursue subjects in greater depth. - Jacket flap.
Wally Olins. On B®and.
Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Residential Construction Management
Residential Construction Management will provide construction managers a concise and practical guide to managing residential construction projects. One of the fundamental reasons residential contractors fail to prosper is that they are poor managers. By presenting project management tools in their appropriate context of the project lifecycle—initiation, planning, execution, monitoring and controlling, and closing, readers will more clearly understand the iterative nature of construction management, which is a key to successfully managing a construction project. You can't afford to be without this indispensible working tool and its step-by-step instructions, project management templates, an...
Action Research for Improving Educational Practice
Which topics are right for Action Research in an education context? How do you go about planning a project, collecting and analysing your data? What′s the best way to present your research findings to parents, colleagues or funding bodies? Whether you are a busy teacher doing research in your classroom, an undergraduate starting your research project, or a Masters level or education doctorate student writing up your dissertation, this step-by-step guide takes you through every stage involved in carrying out Action Research. In this brand new edition, you will find additional guidance on: - philosophical underpinnings of Action Research - the challenges of being an insider researcher - sear...
Brand Positioning
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
