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Product-Led Growth
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Product-Led Onboarding
When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations tod...
NOAA Satellites
None
Interest Groups Unleashed
The 2010 campaign and election was pivotal: Republican takeover of House, advent of super PACs, and record-breaking sums spent on a midterm election. This volume explores - a cross-section of groups, and networks that illustrates unleashing of interest group activity in electoral process in response to Citizens United and other court cases.
Understanding Complex Military Operations
This volume provides materials for active learning about peacebuilding and conflict management in the context of complex stability operations. Today, America faces security challenges unlike any it has faced before, many of which requiring lengthy U.S. involvement in stability operations. These challenges are exceedingly dynamic and complex because of the ever changing mix and number of actors involved, the pace with which the strategic and operational environments change, and the constraints placed on response options. This volume presents a series of case studies to inspire active learning about peacebuilding and conflict management in the context of complex stability operations. The case ...
Built for People
Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to ope...
