You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Qu'est-ce qui fait la puissance des grandes marques aujourd’hui? Grâce à des spécialistes stratèges de la communication, en agence de publicité ou dans des entreprises, et des universitaires experts des pratiques de communication et des logiques marchandes, cet ouvrage retrace — par le biais d'études de cas (Orange, Apérol, Citéo...), et de réflexions sur différents marchés (téléphonie, transports) et différentes marques (Vinted, Suze) : la genèse d'une marque ,le système de communication d'une marque,le système d'existance d'une marque,la mort d'une marque. Il s’adresse aux professionnels et aux étudiants qui veulent questionner les évidences sur la marque et son rôle dans notre écosystème économique.
Women Warriors in Romantic Drama advances scholarship on late eighteenth- and early nineteenth-century theater by bringing together, for the first time, female and male dramatists as well as British, German, Irish, and French writers, thinkers, actors, and philosophers. This transnational perspective allows Women Warriors in Romantic Drama to make the provocative claim that in some instances, the violence of the French Revolution--and especially women's participation in it--advances proto-feminist concerns.
Women of the D���¡il explores the role of political women during the Irish revolution, specifically those who were D���¡il deputies and related to recently-deceased patriots. These women successfully used familial links to bolster their political credibility during the years after the Easter Rising, but found this rhetorical strategy much more difficult to deploy in the wake of the Anglo-Irish Treaty. Drawing on a number of published and unpublished sources, Women of the D���¡il analyzes this rhetorical shift in order to explain the interplay between gender, republicanism and the Irish revolution.
Women workers and the revolutionary origins of the modern welfare state In May 1790, the French National Assembly created spinning workshops (ateliers de filature) for thousands of unemployed women in Paris. These ateliers disclose new aspects of the process which transformed Old Regime charity into revolutionary welfare initiatives characterized by secularization, centralization, and entitlements based on citizenship. This study is the first to examine women and the welfare state in its formative period at a time when modern concepts of human rights were elaborated. In The Origins of the Welfare State, Lisa DiCaprio reveals how the women working in the ateliers, municipal welfare officials,...
This collection of revised and previously unpublished articles explores aspects of the history of monarchy, family, suicide, and sodomy in early modern, especially eighteenth-century France. The durable but flexible traditions of the Ancien Régime not only sanctified but also limited the prerogatives of sovereigns over subjects and husbands/fathers/masters over wives, children, and servants. Private and public weakness and excess in those who ruled the kingdom and the household undermined their masculinity and legitimacy. Merrick analyzes expositions of and contestations about the origins, extent, and use and abuse of gendered royal and domestic authority in a wide variety of sources, inclu...
Larissa Taylor has examined over 1600 sermons given by the leading lay preachers in France between 1460 and 1560, and examines the social context of preaching and the sermon while reconstructing popular attitudes towards original sin, free will, purgatory, the Devil, the sacraments, and the magical arts.
The book follows the movements of the concept of “woman” from the Early modern to the post-colonial age, through the words of women who challenged its patriarchal definition. The concept of “woman” is doubly polemical. It affirms sexual difference as political difference, while denying the universal character of modern political concepts which represent the unity of the political and social order, exposing its fundamental division. At the same time, “woman” is a concept marked by differences ‒ of "race", class, culture ‒ that continually redetermine its content. To make the history of the concept of “woman” is thus to affirm a different perspective on history itself, a partial perspective that lays the groundwork for the feminist critique of the present.
Original essays that show how the French Revolution continues to influence that country to the present day.