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True Truffle (Tuber spp.) in the World
This book focuses on the taxonomic diversity of the genus Tuber as economically important truffles. In contributions by internationally respected scientists, it examines truffle systematics, interactions with abiotic and biotic environments, strategies for spore dispersal, and molecular processes in truffles. Topics discussed include: evolutionary theories and phylogeny of Tuber species from Asia, Europe and North-America; the influence of climate on the natural distribution of Tuber species and fruiting body production, soil characteristics and vegetation in natural habitats; tools for tracing truffles in soil, host diversity, truffle inhabiting fungi and truffle-associated bacteria; and the relationships of small mammals and wild boars with truffles, as well as the smell of truffles.This book offers a valuable reference guide for all researchers working in the fields of mycology, ecology and the soil sciences, and will also be useful for farmers and foresters interested in truffle cultivation worldwide.
Social Media and Politics in Turkey
This book focuses on media and zeroes in some critical and oppositional aspects of internet usage within Turkey. It does not radically challenge some works on Turkey’s recent grand narrative but presents empirical and minor accounts to this. However, in elaborating the long history of relatively resilient and multilayered oppositional digital media networks in Turkey, this book insists that an idea of authoritarian turn may be misleading as the internet communications are exposed to repressive measures and surveillance tactics from the very beginning of the country’s recent past. While discussing from citizen journalism practices to political trolls and from Gezi Park protests to disinformation campaigns, this book pays tribute to digital activists and points out that mobilizing through digital networks can present glimmers of hope in challenging authoritarian regimes.
Community Seed Banks
Community seed banks first appeared towards the end of the 1980s, established with the support of international and national non-governmental organizations. This book is the first to provide a global review of their development and includes a wide range of case studies. Countries that pioneered various types of community seed banks include Bangladesh, Brazil, Ethiopia, India, Nepal, Nicaragua, the Philippines and Zimbabwe. In the North, a particular type of community seed bank emerged known as a seed-savers network. Such networks were first established in Australia, Canada, the UK and the USA before spreading to other countries. Over time, the number and diversity of seed banks has grown. In...
Colloquial Persian
Cassette contains readings, conversations and idiomatic phrases spoken by native Persian speakers and is designed to accompany the twelve lesson course contained in book.
Anticancer Plants: Natural Products and Biotechnological Implements
This volume provides summarized scientific evidence of the different classes of plant-derived phytocompounds, their sources, chemical structures, anticancer properties, mechanisms of action, methods of extraction, and their applications in cancer therapy. It also discusses endophyte-derived compounds as chemopreventives to treat various cancer types. In addition, it provides detailed information on the enhanced production of therapeutically valuable anticancer metabolites using biotechnological interventions such as plant cell and tissue culture approaches, including in vitro-, hairy root- and cell-suspension culture; and metabolic engineering of biosynthetic pathways. Anticancer Plants: Nat...
The Time Divide
In a panoramic study that draws on diverse sources, Jerry Jacobs and Kathleen Gerson explain why and how time pressures have emerged and what we can do to alleviate them. In contrast to the conventional wisdom that all Americans are overworked, they show that time itself has become a form of social inequality that is dividing Americans in new ways--between the overworked and the underemployed, women and men, parents and non-parents. They piece together a compelling story of the increasing mismatch between our economic system and the needs of American families, sorting out important trends such as the rise of demanding jobs and the emergence of new pressures on dual earner families and single...
Sensory Marketing
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
