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Strategic Management (Text and Cases)
Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.
International Business
International Business
A Textbook of Organisational Behaviour with Text and Cases
Part I : Individual Behaviour | Fundamentals Of Human Behaviour | Personality| Perception | Learning & Behaviour Modification| Attitudes And Values | Motivation Part Ii : Groupbehaviour | Interpersonal Behaviour And Transactional Analysis| Group Dynamics | Power, Politics And Status | Leadership Andinfluence | Control | Morale And Job Satisfaction Part Iii :Overall Behaviour | Nature And Types Of Organisations| Organisation And Environment | Nature And Scope Of Organisational Behaviour | Organisational Goals | Organisational Change | Organisation Development | Organisational Climate And Culture| Organisational Conflict | Organisational Effectiveness
ISC Commerce Class-XI (Vol.I)
ISC Commerce Class-XI (Vol.I)
Optimization Techniques in Operation Research
Special features of the book 1. A very comprehensive and accessible approach in the presentation of the material. 2. A variety of solved examples to illustrate the theoretical results. 3. A large number of unsolved exercises for the students are given for practice at the end of each section. 4. Solution to each unsolved examples are given at the end of each exercise.
Marketing Management, C.B. Gupta & N. Rajan Nair
The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.
I.C.S.E. Commercial Studies for Class IX
Goyal Brothers Prakashan
I.C.S.E. Commercial Applications for Class X
Goyal Brothers Prakashan
Business Policy and Strategy (For BBA Course of GGSIP University, Delhi)
The present book has been especially designed and written as per the BBA Course (Paper No. 302: Business Policy & Strategy) of Guru Gobind Singh Indraprastha University, Delhi.
