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The Fractional CMO Effect
Are You Struggling With Your Marketing Efforts? Do you feel like you're throwing your marketing budget into a black hole, not quite sure if it's reaching your target audience? Are you striving to make your brand noticeable in a saturated market, but it feels like shouting in a concert crowd? Maybe you're attracting interest, but those leads just don't convert into loyal customers, leaving you questioning your strategies and dampening your business confidence. If these pain points resonate, you're not alone. The Challenges Are Real – But So Are the Solutions! You know these challenges well: identifying your target audience accurately, standing out in a crowded marketplace, generating high-q...
Bulletin
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Next Level CMO
In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
Joint doctrine for civil-military operations
This publication has been prepared under the direction of the Chairman of the Joint Chiefs of Staff. It sets forth doctrine to govern the joint activities and performance of the Armed Forces of the United States in joint operations and provides the doctrinal basis for US military involvement in multinational and interagency operations. It provides military guidance for the exercise of authority by combatant commanders and other joint force commanders (JFCs) and prescribes doctrine for joint operations and training. It provides military guidance for use by the Armed Forces in preparing their appropriate plans. It is not the intent of this publication to restrict the authority of the JFC from ...
Stein Manifolds and Holomorphic Mappings
The main theme of this book is the homotopy principle for holomorphic mappings from Stein manifolds to the newly introduced class of Oka manifolds. The book contains the first complete account of Oka-Grauert theory and its modern extensions, initiated by Mikhail Gromov and developed in the last decade by the author and his collaborators. Included is the first systematic presentation of the theory of holomorphic automorphisms of complex Euclidean spaces, a survey on Stein neighborhoods, connections between the geometry of Stein surfaces and Seiberg-Witten theory, and a wide variety of applications ranging from classical to contemporary.
Rings, Modules and Representations
The papers in this volume contain results in active research areas in the theory of rings and modules, including non commutative and commutative ring theory, module theory, representation theory, and coding theory.
