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The book starts by analyzing the problem of how we can see so well despite what, to an engineer, might seem like horrendous defects of our eyes. An explanation is provided by a new way of thinking about seeing, the "sensorimotor" approach. In the second part of the book the sensorimotor approach is extended to all sensory experience. It is used to elucidate an outstanding mystery of consciousness, namely why, unlike today's robots, humans actually can feel things. The approach makes predictions and opens research avenues, among them the phenomena of change blindness, sensory substitution, and "looked but failed to see", as well as results on color naming and color perception and the localisation of touch on the body.
Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization. The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopaedic review of the field, this text emphasizes the strategic role that analytics is playing in globally competitive corporations today. The chapters of this book are organized in two main parts. The first part introduces a problem area and presents some basic analytical concepts that have been successfully used to address the problem area. The objective of this material is to provide the student, the manager of the future, with a general understanding of the tools and techniques used by the analyst.
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