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This book focuses on the recent rise of “infodemics” as forms of disinformation, misinformation and mal-information saturate contemporary media platforms, shaping public opinion to advance agendas. The internet in general and social media in particular have relativized, through their global, complex and instantaneous information flows, assumptions about truth and authority in fact-based content. This has created new opportunities for state actors to use information beyond traditional conceptions of propaganda to directly assault a public’s conception of reality. Additionally, almost anyone has the capability to challenge evidential claims through narratives and imagery alone as there i...
La música es una manifestación cultural clave en la sociedad, conecta intensa y emocionalmente con la identidad y permite articular subjetividades vitales para las personas. Tomando como premisa la canción «Rebel Girl» de Bikini Kill, las reivindicaciones de la cuarta ola del feminismo, el impacto del movimiento #MeToo, el resurgir del activismo y los discursos feministas en Iberoamérica, este volumen aborda la actual desigualdad de género en la industria musical. Una obra sólidamente documentada que ilustra la envergadura del movimiento activista y perfila el impacto de redes sociales y plataformas en la construcción de la igualdad, al mismo tiempo que analiza en detalle los discursos y las representaciones que están protagonizando artistas y compositoras en la industria musical de España y América Latina.
Popular Music in Spanish Cinema analyses the aesthetics and stylistic development of soundtracks from national productions, considering how political instability and cultural diversity in Spain determined the ways of making art and managing culture. As a pioneering study in this field, the chronologically structured approach of this book provides readers with a complete overview of Spanish music and connects it to the complex historical events that conditioned Spanish culture throughout the 20th century to the present day, from the Second Republic, the Spanish Civil war, and the dictatorship through to democracy. The book enables an understanding of the relationships between the recording an...
The Routledge Handbook to Spanish Film Music provides a significant contribution to the research and history of Spanish film music, exploring the interdependence and ways in which discourses of sound and vision are constructed dialogically in Spanish cinema, with contributions from leading international researchers from Spain, the USA, the UK, France and Germany. Offering a multifocal and multidisciplinary study between related areas such as music studies, film studies and Spanish cultural studies, this book is divided into four sections, covering the early years of Spanish cinema; the 1940s and 1950s in Spanish cinema—the first decades of the Franco dictatorship; the importance of Fraga I...
As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, pol...
Vender más y hacer de este mundo un lugar mejor es posible. La revolución consiste en convertir los valores de marca, en marcas con valores". Change Marketers presenta una nueva forma de entender el marketing como motor de la empresa capaz de convertirla en aliada de la sociedad superando el concepto del marketing con causa o la filantropía. Coordinados por José Carlos León, los autores del libro Change Marketers explican su visión sobre un nuevo modelo de marketing que supera las barreras de la RSC para convertirse en verdaderos agentes de cambio con todas las herramientas: el marketing (José Illana), el diseño (Oyer Corazón), la publicidad (Cande Sánchez), el patrocinio cultural (Lucía Roldán), el branding (Giovanni Martínez), el arte (Yolanda Domínguez), el eCommerce (Jorge Villar) y las RR.PP y los Medios (Sònia Valiente). El prólogo corre a cargo de Javier Creus y la imagen de portada ha sido realizado por María Elena Gutiérrez Alvarado (México). Change Marketers ha sido editado con la colaboración de Madrid School of Marketing.
Un recorrido por diferentes aspectos del rock en España desde los inicios, a finales de los años 50, hasta la actualidad. Una visión multidisciplinar, aportada por investigadores, músicos, periodistas, todos ellos especialistas y al mismo tiempo protagonistas de la evolución de este género musical. La aproximación histórica profundiza en aspectos políticos, económicos y sociales que contextualizan el rock en cada período, y se complementa con un estudio detallado de escenas con características particulares, como el rock andaluz, el rock radical vasco, el rock Bravú gallego o el rock catalán.
Este libro ofrece al lector una recopilación de investigaciones televisivas centradas en la representación de la mujer, tanto en los productos de ficción como informativos, de telerrealidad y nuevos formatos digitales. Los textos analizan cómo los productos televisivos constituyen un pilar fundamental en la construcción social de la mujer, mediante narraciones que son aceptadas de forma casi absoluta por los receptores. Se analiza, de forma crítica, la presencia y representación de las mujeres en el medio en cuestión y sus derivados, en un intento por dejar constancia del rol que la mujer adquiere en una idiosincrasia global televisiva y se invita al lector a la reflexión crítica sobre la posición que ocupa el imaginario femenino en la televisión y sus representaciones.
This book provides a first thorough analysis of internet humour from a cognitive-pragmatic perspective, covering a wide range of discourses that are pervasive online and focusing especially on messaging interactions, social networking sites and memes. Its chapters describe the inferential strategies implemented to turn online coded discourses into meaningful interpretations, which in turn can be devised and manipulated for the sake of humour. Furthermore, and apart from the typical object of pragmatic research (humorous discourses), the book emphasises the importance of the interfaces’ design and of the qualities of the users engaged in humorous interactions (called contextual constraints)...
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerfu...