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There are a number of books and articles covering particular facets of the topic of aging, such as the image of the elderly in the media, cinema, TV series and commercials, and in literature, which of course provide useful background material and references. However, these studies on aging discourse predominantly focus on a single discipline. This book adds a fresh perspective, by addressing the communicative practices surrounding age, aging and the elderly from a multidisciplinary perspective. The volume addresses several issues related to the discourse on aging, from the problems related to definitions of age to the image of the elderly in literature, cinema, and mass media, and gendered issues surrounding the aging process.
This is a shortened versión of my doctoral thesis which examines cultural words in Latin and their translation into Old English. To this end, a definition and classification of cultural words is offered and applied to the study of King Alfred’s translation of the ‘Consolidatio Philosophiae’. Alfred’s method of translation is explored in the light of the skopos theory and assessed in terms of adequacy to the socio-cultural and political context of 9th century Anglo-Saxon Wessex. Naturally, the initial format of the thesis has been made so as to facilitate reading for a more general public.
Una contribució elaborada des d’observatoris diferents sobre la significació i el paper dels discursos mediàtics difosos en anglès mitjançant els missatges públics. Els autors incideixen sobre les innombrables varietats del llenguatge d’acord amb els mitjans utilitzats per expandir-los –dels més tradicionals als més innovadors– i amb els receptors als quals van destinats.
The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice. The contributions to the volume provide linguistically and pedagogically-informed discussion on modes of communication practice in professional and institutional domains, frames of social action and the construction of professional identities. The contributors also address issues of languages and social entrepreneurship, and the acquisition and development of linguistic/cultural competence in f...