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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Have you ever wondered why there are so many "dumb blonde" jokes--always about women? Or how Ivanhoe's childhood love, the"flaxen Saxon" Rowena, morphed into Marilyn Monroe? Between that season in 1847 when readers encountered Becky Sharp playing the vengeful Clytemnestra--about to plunge a dagger into Agamemnon--and the sunny moment in 1932 when moviegoers watched Clark Gable plunge Jean Harlow's platinum-tressed head into a rain barrel, the playing field for women and men had leveled considerably. But how did the fairy-tale blonde, that placid, pliant girl, become the "tomato upstair," as Monroe styled herself in The Seven Year Itch? In I'm No Angel: The Blonde in Fiction and Film, Ellen T...
VOWMES1 &2 Graham & Trotman, a member of the Kluwer Academic Publishers Group is one of Europe's leading publishers of MAJC?R COMPANIES OF EUROPE 1990/91, Volume 1, business information, and publishes company reference contaln~ us~ful information on over 4000 of the top annuals on other parts of the world as follows: comp~nles In the European Economic Community, excluding the UK, nearly 1500 companies of which are MAJOR COMPANIES OF THE ARAB WORLD covered in Volume 2. Volume 3 covers near~y 1100 of the MAJOR COMPANIES OF THE FAR EAST & AUSTRALASIA top companies within Western Europe but outside the MAJOR COMPANIES OF THE U.S.A. European Economic Community. Altogether the three volumes of MAJ...
A new and uniquely accessible history of Wales.
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Comprehensive study of late-18th-century clothing worn by settlers and Abenaki Indians of New England. Full descriptions and line drawings with complete instructions for duplicating a wide range of garments: shifts, petticoats, gowns, breeches, waistcoats, headgear, more. Four bibliographies. List of resources. 54 black-and-white illustrations.
Introduction -- Dictionary -- Appendix A: Garment types -- Appendix B: Garment by country -- Appendix C: Garment types by era