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Communication Technology and Social Change
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject. Each chapter is organized around a specific structure, covering: *Background—offering an introduction of relevant communication techn...
Provocative Commercials
It seems to be the case these days that advertisings companies are increasingly using sex and sex appeals as tools for selling certain products. A literature review was done covering the history of women in advertising and how they have affected the way certain industries have changed their advertising methods over time. In order to investigate whether advertisers are using sex more and more to sell their products or not, three hours every morning and three hours every night were taped for a week and analyzed for the sex content. Four hypotheses were used and administered to the commercials that were taped. After figuring the results, they were compared with results from the same study previously done by Carolyn Lin in April of 1993.
Communication Technology and Society
This text offers an understanding of emerging wired/wireless entertainment and information media. It researches new media and technology from interpersonal, organizational, and mass communication perspectives, and there are summaries of key finds and directions for future work.
Scandal in a Digital Age
This book explores the way today’s interconnected and digitized world--marked by social media, over-sharing, and blurred lines between public and private spheres--shapes the nature and fallout of scandal in a frenzied media environment. Today’s digitized world has erased the former distinction between the public and private self in the social sphere. Scandal in a Digital Age marries scholarly research on scandal with journalistic critique to explore how our Internet culture driven by (over)sharing and viral, visual content impacts the occurrence of scandal and its rapid spread online through retweets and reposts. No longer are examples of scandalous behavior “merely” reported in the news. Today, news consumers can see the visual evidence of salacious behavior whether through an illicit tweet or video with a simple click. And we can’t help but click.
Diffusion of Innovations, 5th Edition
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
International Communication
This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.
We'll Always Have the Movies
We'll Always Have the Movies explores how movies made in Hollywood during World War II were vehicles for helping Americans understand the war. Far from being simplistic, flag-waving propaganda designed to evoke emotional reactions, these films offered audiences narrative structures that formed a foundation for grasping the nuances of war. These films asked audiences to consider the implications of the Nazi threat, they put a face on both our enemies and allies, and they explored changing wartime gender roles. We'll Always Have the Movies reveals how film after film repeated the narratives, character types, and rhetoric that made the war and each American's role in it comprehensible. Robert L...
The Televiewing Audience
This book won the Ohio Professional Writer's, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U.S. and overseas - yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after co...
Video Games and the Global South
Video Games and the Global South redefines games and game culture from south to north, analyzing the cultural impact of video games, the growth of game development and the vitality of game cultures across Africa, the Middle East, Central and South America, the Indian subcontinent, Oceania and Asia.
