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Exploring 3D
The vanguard of the 3D film and TV industry explains why 3D stereo techniques should become a staple visual storytelling tool, on par with lighting, set design, or sound. Words of wisdom from Jeffrey Katzenberg, Martin Scorsese, Dean DeBlois, Baz Luhrmann, Jon Landau, Barrie M. Osborne, Wim Wenders, and more, provide you with unparalleled insight into the leading minds in 3D. Not only is effective use of 3D in movies thoroughly covered, but also included is a chapter on live events, with insight from the people bringing us the FIFA World Cup in 3D, and those pushing the boundaries of 3D TV documentaries Including full-color imagery from many of your favorite 3D films released thus far, Exploring 3D provides a window into how those dazzling movies were created, and insight into what the future may hold.
Modern Post
With the shift from film to digital, today’s filmmakers are empowered by an arsenal of powerful, creative options with which to tell their story. Modern Post examines and demystifies these tools and workflows and demonstrates how these decisions can empower your storytelling. Using non-technical language, authors Scott Arundale and Tashi Trieu guide you through everything you should consider before you start shooting. They begin with a look to past methodologies starting with traditional film techniques and how they impact current trends. Next they offer a look at the latest generation of digital camera and capture systems. The authors move on to cover: * Preproduction- what camera is best...
The Empire of Effects
How one company created the dominant aesthetic of digital realism. Just about every major film now comes to us with an assist from digital effects. The results are obvious in superhero fantasies, yet dramas like Roma also rely on computer-generated imagery to enhance the verisimilitude of scenes. But the realism of digital effects is not actually true to life. It is a realism invented by Hollywood—by one company specifically: Industrial Light & Magic. The Empire of Effects shows how the effects company known for the puppets and space battles of the original Star Wars went on to develop the dominant aesthetic of digital realism. Julie A. Turnock finds that ILM borrowed its technique from th...
The Procrastination Economy
Acknowledgments -- Introduction -- The procrastination economy and the mobile day part -- The workplace: snacks and flows -- The commute:?smart cars? and tweets from trains -- The waiting room: casual games in stressful places -- The "connected" living room : the idiot box gets a diploma -- Conclusion: the procrastination economy in the era of ubiquitous computing and the internet of things -- Notes -- Bibliography -- Index -- About the author
The 360° Gaze
A comprehensive study of the pervasive role of immersion and immersive media in postmodern culture, from a humanities and social sciences perspective. Virtual reality, augmented reality, mixed reality, and other modes of digitally induced immersion herald a major cultural and economic shift in society. Most academic discussions of immersion and immersive media have focused on the technological aspects. In The 360° Gaze, Christian Stiegler takes a humanities and social science approach, emphasizing the human implications of immersive media in postmodern culture. Examining characteristics common to all immersive experiences, he uncovers dominant metaphors, such as the rabbit hole, and prevailing ideologies. He raises fundamental questions about opportunities and risks associated with immersion, as well as the potential effects on individuals, communities, and societies.
The Advertising Business
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
A History of Three-Dimensional Cinema
A History of Three-Dimensional Cinema chronicles 3-D cinema as a single, continuous and coherent medium, proceeding from 19th-century experiments in stereoscopic photography and lantern projection (1839–1892) to stereoscopic cinema’s “long novelty period” (1893–1952). It proceeds to examine the first Hollywood boom in anaglyphic stereo (1953–1955), when the mainstream industry produced 69 features in 3-D, mostly action films that could exploit the depth illusion, but also a handful of big-budget films—for example, Kiss Me Kate (George Sidney, 1953) and Dial M for Murder (Alfred Hitchcock, 1954)—until audiences tired of the process; the anaglyphic revival of 1970–1985, when 3-D was sustained as a novelty feature in sensational genres like soft-core pornography and horror; the age of IMAX 3-D (1986–2008); the current era of digital 3-D cinema, which began in 2009 when James Cameron’s Avatar became the highest-grossing feature of all time and the studios once again stampeded into 3-D production; and finally the future promise of Virtual Reality.
