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International Advertising
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
How Advertising Works
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
The Advertising Business
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Public Finance and Public Choice
Are the way in which governments tax and spend efficient, and are they equitable? These questions are central to public sector economics and this second edition of Public Finance and Public Choice illustrates the controversies which surround them. This new edition continues to focus on both the social optimality and public choice approaches but also includes alternative perspectives. This successful text has been extensively rewritten, offering further microeconomic insight and additional examples of the application of theory. New sections include: The private provision of public goods Privatization The quasi market The EC budget QALYs (Quality Adjusted Life Years) Public debt The impact of the public sector on economic growth. This clearly written, rigorous text offers a complete course in the economics of the public sector. It will be an indispensable text for students studying public economics, and also for students taking technical public policy or public administration courses.
Monica Jones, Philip Larkin and Me
'A brilliant biography - John Sutherland has brought Monica Jones to life as she deserves.' Claire Tomalin 'Eye-opening... in this account [Monica Jones] comes alive.' The Sunday Times Monica Jones was Philip Larkin's partner for more than four decades, and was arguably the most important woman in his life. She was cruelly immortalised as Margaret Peel in Kingsley Amis's Lucky Jim and widely vilified for destroying Larkin's diaries and works in progress after his death. She was opinionated and outspoken, widely disliked by his friends and Philip himself was routinely unfaithful to her. But Monica Jones was also a brilliant academic and an inspiring teacher in her own right. She wrote more th...
The Venetian Legacy
'An unputdownable thriller' Gregory Dowling 'It is no surprise to find that Philip Gwynne Jones lives in Venice... art and architecture interweave into a story that builds to an almost surreal climax' Daily Mail 'Gwynne Jones's talent for evoking place and atmosphere is clear as ever' Literary Review _______________ No happy ever after for Nathan and Federica? Newlyweds Nathan Sutherland and Federica Ravagnan are looking forward to weeks of sunshine and relaxation on the island of Pellestrina, in a cottage belonging to Federica's late father, Elio. The weather is idyllic, the views across the lagoon are spectacular and the seafood is the best in Venice. But when the body of an eminent Veneti...
Dark Odyssey
Gathers photographs of battle-scarred towns, soldiers, casualties, prisoners of war, and civilians suffering the effects of wars around the world.
Battles of a Gunner Officer
What was it like to serve as an artillery officer during the Second World War? How did he view the battlefield and experience combat? And how did his work with the guns combine with that of the other arms - the infantry, the tanks? Peter Pettit's diary, covering his entire wartime career in the Royal Artillery, edited and with an extensive introduction by John Philip Jones, offers a rare insight into the day-to-day existence of a gunner at war, and it is a valuable record of the role played by the Royal Artillery during the conflict. Since Peter Pettit served as a field officer in North Africa, Sicily, Normandy and during the Allied advance across France and Belgium into Germany, his account...
The Advertising Business
"A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections." -R.R. Attison, CUNY College of Staten Island "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What's in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of suc...
What's in a Name?
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
