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Pay Attention!
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.
Social Media Is About People
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
KenteCloth
The literary voices found in Kente Cloth are as unique and varied as the hues of their skin. Their choice of subjects offers an equally varied glimpse into the region's vast cache of truly new voices. "Herein are the children of a Black Southwest . . . from storytellers, railroad bosses, liars, cooks, hairdressers, bus riders, singers, farm hands and the like. They tell the tales of fisher folk, ditch diggers, quilters and planters of trees. They come washed in the blood of the lamb and drenched in the wind-carried love of deep woods hollars and back alley brawls. They come drenched with the cacophony of prayers from childbirth to childhood and the laying down of the too young soul. They com...
Pay Attention!
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.
Chasing Her Fire
Sexy firefighter Logan Bailey is an expert at putting the wet stuff on the hot stuff-on and off duty. But he just did the unthinkable, and it wasn't trading in his tube socks. He slept with his nemesis. His mortal enemy. The crazy redhead he loves to hate. Cara Goulding. And no matter how much he wants to lie to himself, he has to admit, it was mind-blowing. Cara will not be tempted by the one night she spent with prince dickhead-even if her traitorous body remembers every earth-shattering moment. It was a mistake and she's stronger than that. She'll just keep avoiding him and pretend it didn't happen. But the feuding small town of Tilikum might not be big enough for the both of them. Avoiding each other isn't working. And with every moment they're forced to spend together, the sparks get hotter, the flames grow brighter, and the tension borders on unbearable. Until they both reach their breaking point and their fiery relationship explodes. Author's note: a sexy firefighter and the sassy redhead who drives him crazy. All the banter, delicious tension, a heartwarming family, and plenty of steam. Enemies to lovers is as hot as it gets and these two are FIRE.
Nothing But Blackened Teeth
"Khaw's got a sterling premise, enduring lore, and the fresh talent to voice it." ― Josh Malerman, New York Times bestselling author of Bird Box A gorgeously creepy classic haunted house story based on Japanese folklore, combining The Haunting of Hill House with The Ring. Cat joins her old friends, who are in search of the perfect wedding venue, to spend the night in a Heian-era manor in Japan. Trapped in webs of love, responsibility and yesterdays, they walk into a haunted house with their hearts full of ghosts. This mansion is long abandoned, but it is hungry for new guests, and welcomes them all – welcomes the demons inside them – because it is built on foundations of sacrifice and bone. Their night of food, drinks, and games quickly spirals into a nightmare as the house draws them into its embrace. For lurking in the shadows is the ghost bride with a black smile and a hungry heart. And she gets lonely down there in the dirt.
Butch Queens Up in Pumps
20 years after Paris Is Burning, a rare look at Ballroom culture—from the inside
Fix Her Up
The first in a spicy, hilarious HGTV-inspired romantic comedy trilogy from the #1 New York Times bestselling author of It Happened One Summer and Hook, Line, and Sinker! Georgette Castle’s family runs the best home renovation business in town, but she picked balloons instead of blueprints and they haven’t taken her seriously since. Frankly, she’s over it. Georgie loves planning children’s birthday parties and making people laugh, just not at her own expense. She’s determined to fix herself up into a Woman of the World... whatever that means. Phase one: new framework for her business (a website from this decade, perhaps?) Phase two: a gut-reno on her wardrobe (fyi, leggings are pant...
Working in Business and Finance
Demystify the fascinating world of business and finance. This isn't your run-of-the-mill career guide; think of it as your secret weapon, your backstage pass to the good, the bad, and the ugly. No more tiptoeing – we spill the beans on the pay, the hours, the perks, and the not-so-glamorous parts of the journey. In this candid, concise, and comprehensive guide, we've condensed insider insights into a must-have manual for students and budding professionals. Whether it’s consulting, accounting, investment banking, sales and trading, private equity, venture capital, investment management, hedge fund, real estate, corporate finance, strategy and operations, product management, sales, marketing, or getting your MBA, we’ve got it all covered. We've thrown in candid conversations with real-life trailblazers who've braved the same path you're about to embark upon. Whether you're a student mapping your future or a young professional hungry for success, this book will ensure you make career choices that you won’t regret. Replace career confusion with confidence by learning the ins and outs of the career paths available to you. Your foray into a burgeoning career starts here.
Succeeding as a Young Entrepreneur
Succeeding as a Young Entrepreneur describes Harvey Morton's inspirational journey from being bullied at school, told by teachers that he would never succeed, to winning his first business award when he was fourteen years old. Later, becoming an Ambassador for Youth Employment UK, and going on to work with a long list of well-known brands including Sheffield Hallam University, Santander, and the BBC. The importance of being passionate about the career you choose and giving back when you can, to make a difference to others' lives, is highlighted. While continuing to work hard towards achieving your goals–irrespective of how many times you fail or become discouraged by negativity. Similarly, the necessity of assessing every risk you take, learning how to do what you need to, and not ignoring self-development. So that you can take advantage of opportunities, and eventually create your own. Until you truly are... an entrepreneur. The lessons in life and business which Harvey Morton shares in Succeeding as a Young Entrepreneur are an essential first step on the path to success.
