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Michiganensian
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Global Marine Science and Carlsberg - The Golden Connections of Johannes Schmidt (1877-1933)
By accident, the world-famous brewery Carlsberg became a central force in global marine science during the first three decades of the 20th century. Within a core group of scientists and managers, Johannes Schmidt (1877-1933) was the key figure combining the efforts of the International Council for the Exploration of the Sea (ICES), the Danish state and several private companies. Launching 26 oceangoing expeditions Schmidt made landmark discoveries such as the breeding ground for the Atlantic eel in the Sargasso Sea. The scientific frontier was pushed literally kilometres into the deep sea and across the World’s oceans. While the formal North Atlantic Empire of the small state of Denmark was in decline, an informal empire of science was erected instead. Shortlisted for the Society for Nautical Research Anderson Medal for published works on Maritime History in 2016.
Content Marketing like a PRO
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience.
The Michigan Alumnus
In v.1-8 the final number consists of the Commencement annual.
Pay Attention!
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.
Oceanographic History
From a study of knowledge of the sea among indigenous cultures in the South Seas to inquiries into the subject of sea monsters, from studies of Pacific currents to descriptions of ocean-going research vessels, the sixty-three essays presented here reflect the scientific complexity and richness of social relationships that characterize ocean-ographic history. Based on papers presented at the Fifth International Congress on the History of Oceanography held at the Scripps Institution of Oceanography (the first ICHO meeting following the cessation of the Cold War), the volume features an unusual breadth of contributions. Oceanography itself involves the full spectrum of physical, biological, and...
Patents in Space
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Working in Business and Finance
Demystify the fascinating world of business and finance. This isn't your run-of-the-mill career guide; think of it as your secret weapon, your backstage pass to the good, the bad, and the ugly. No more tiptoeing – we spill the beans on the pay, the hours, the perks, and the not-so-glamorous parts of the journey. In this candid, concise, and comprehensive guide, we've condensed insider insights into a must-have manual for students and budding professionals. Whether it’s consulting, accounting, investment banking, sales and trading, private equity, venture capital, investment management, hedge fund, real estate, corporate finance, strategy and operations, product management, sales, marketing, or getting your MBA, we’ve got it all covered. We've thrown in candid conversations with real-life trailblazers who've braved the same path you're about to embark upon. Whether you're a student mapping your future or a young professional hungry for success, this book will ensure you make career choices that you won’t regret. Replace career confusion with confidence by learning the ins and outs of the career paths available to you. Your foray into a burgeoning career starts here.
Still Room for Humans
Don’t let artificial intelligence and robots steal your job! Still Room for Humans is the only survival guide you need in order to stay employable in the future. This book will teach you how to: make yourself indispensable to your company, develop soft skills that robots and AI cannot match, collaborate with robots, retool your skills without going back to school. You will also learn which traditionally safe careers and entire industries will no longer be safe in the future because of artificial intelligence. The author details why the changes caused by disruptive technology will be far greater and take place far faster than in previous industrial revolutions. This book offers several ways...
