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International Business Strategy
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
The 5 Paths to Persuasion
To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.
Handbook of Quantitative Supply Chain Analysis
The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.
Strategic Learning
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate super...
Crafting Solutions for Troubled Businesses
This is a practical guide to evaluating and addressing the challenges of a distressed business - whether due to being overleveraged, poorly managed, or is underperforming. The authors provide practical advice, based on their involvement collectively in more than 150 financially stressed businesses, on how to maximize the value of a troubled business.
No Boundaries
Supply Chain Excellence is the ultimate supply chain continuous improvement process. It is holistic, ensuring customer satisfaction from the original raw material provider to the ultimate, finished-product consumer. In other words, it is doing business with No Boundaries. When a supply chain achieves Supply Chain Excellence, its links run together into a smooth, agile, continuous flow. No Boundaries introduces you to the Six Levels of Supply Chain Excellence and the eight core competencies necessary for moving up the levels. You will learn how to achieve awesome supply chain results with technology. The supply chains you create with this book will have No Boundaries, resulting in tremendous competitive advantage. Achieving Supply Chain Excellence is a bold new journey, but it is the only way to travel. For those who want to win in today's global marketplace, it's time to begin the journey!
Unstoppable
Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth. Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.
Achieving Project Management Success in the Federal Government
Gain Valuable Insight into the Government's Project Management Best Practices! Although project management is not new to the federal government, the discipline has taken on renewed importance in the face of the ever-increasing size, complexity, and number of mission-critical projects being undertaken by every branch and agency. This book addresses the key facets of project management, from organization and structure to people and process. A variety of government entities share their best practices in areas including leadership, technology, teams, communication, methodology, and performance management. Based on research and interviews with a wide range of project managers, Achieving Project Management Success in the Federal Government presents a realistic cross section of the project management discipline in the largest single enterprise in the world—the U.S. federal government.
A Leader's Legacy
Uncover the latest developments in leadership development and coaching with insights from two of the most respected voices on the subject In this provocative book, leadership experts and authors of the best-selling The Leadership Challenge, Jim Kouzes and Barry Posner take on a unique challenge and explore questions of leadership and legacy. In 22 stand-alone chapters, Kouzes and Posner examine the critical questions all leaders must ask themselves before they can leave a lasting impact. These powerful essays are grouped into four categories: Significance, Relationships, Aspirations, and Courage. In each essay the authors consider a thorny and often ambiguous issue with which today’s leade...
New Consumer Marketing
"New Consumer Marketing" beschreibt die Realität des neuen Marktumfeldes und zeigt den neuen Verbraucher auf der Suche nach Werterfahrungen. Das Buch verbindet Marketingideen mit praktischen Ratschlägen. Autorin Susan Baker erläutert zukünftige Herausforderungen an das Marketing und macht deutlich dass Kunden - auch wenn sie mittlerweile viel fordernder sind, sich besser im Internet auskennen, stärker unter Zeitdruck stehen und ein größeres globales Bewusstsein haben als je zuvor, sie doch immer noch Individuen sind, die eines gemeinsam haben: den Wunsch nach Wert. Vor diesem Hintergrund bietet sie ein praktisches Konzept an für den Umgang mit der "Nachfrage"-Kette, die - wenn sie ef...
