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This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.
Drifting North -- Seigerman's Per Cent -- "Bad Medicine" -- A Winter Round-Up -- A College Vagabond -- The Double Trail -- Rangering -- At Comanche Ford -- Around The Spade Wagon -- The Ransom of Don Ramon Mora -- The Passing of Peg-Leg -- In The Hands of His Friends -- A Question of Possession -- The Story of A Poker Steer
Gear up to ride the dusty trails of the Wild West with Cattle Brands, a collection of thrilling and informative tales from renowned author Andy Adams. With years of experience on cattle drives in Texas and surrounding states, Adams was praised by many cowboys as the most realistic of all the popular writers of Westerns, particularly those having to do with range life. The stories in this collection certainly bear out that praise.
How to read cattle brands and how to design some of your own. Grades 4 and up.
It was a wet, bad year on the Old Western Trail. From Red River north and all along was herd after herd waterbound high water in the rivers.
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Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.