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Internet of Things (IoT): Key Digital Trends Shaping the Future
The book is a collection of high-quality research papers presented at 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022), held at Indian Institute of Technology (IIT) Patna, Bihar, India during 29–30 September 2022. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes.
Era of Artificial Intelligence
This text has attempted to collate quality research articles ranging from A Mathematical Disposition for Neural Nets, to Cognitive Computing, to Quantum Machine Learning, to a Multimodal Emotion Recognition System, to Responsible AI, to AI for Accessibility and Inclusion, to Artificial-Enabled Intelligence Enabled Applications in the sectors of Health, Pharma and Education. Features Focus on AI research and interdisciplinary research that exhibits AI inclusion to a greater degree Focus on application of disruptive technology in the context of the twenty-first century human and machine approach Focus on role of disruptive technology such as cognitive computing, quantum machine learning, IOT e...
Inbound Marketing
Unlock the Door to Potential Benefit Realisation DESCRIPTION Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies toÊ help gain the desired clarity. KEY FEATURES Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice Simplified English especially suited for Indian audience Concepts explained with help of relevant figures, diagrams and examples . Exercises...
Principles and Practices of Management and Organizational Behavior
This book offers perspectives, insights, techniques, and approaches for efficient and contemporary management practices in an organization. It provides a comprehensive insight into the traditional and contemporary approaches of organizational behavior and their impact on organizational performance in the global era. Ranging from planning to staffing, and controlling to strategic decision-making, the case studies in the book incorporate relevant modern management models and correlate practices of management from organizational perspectives to allow any organization’s direction and environment to be evaluated with suggested recommendations. This textbook consists of two broad parts. The firs...
Principles and Practices of Management and Organizational Behaviour
Logically sequenced and lucidly written, this textbook enables the readers to establish and correlate principles and practices of management from organizational perspectives. Principles and Practices of Management and Organizational Behaviour provides a comprehensive insight into the traditional and contemporary approaches of organizational behaviour and their impact on organizational performance in the global era. The meticulously planned chapters offer broad-based explanation of the topics integrated with multiple case studies and examples. This textbook consists of two broad parts. The first deals with management trends and functions ranging from the traditional era to the contemporary world. The second part explores the behavioural trends of organizations across domains to analyse the measures taken for improved productivity and sustainability. Key Features • Case-based approach to deal with theoretical and practical aspects of the subject • Coverage of course requirements in its entirety in crisp and lucid manner • Innovative ‘Chapter at a Glance’ feature at the end of each chapter to provide concise content repository for students
Data and Communication Networks
The book constitutes selected high quality papers presented in International Conference on Computing, Power and Communication Technologies 2018 (GUCON 2018) organised by Galgotias University, India, in September 2018. It discusses issues in electrical, computer and electronics engineering and technologies. The selected papers are organised into three sections - cloud computing and computer networks; data mining and big data analysis; and bioinformatics and machine learning. In-depth discussions on various issues under these topics provides an interesting compilation for researchers, engineers, and students.
Visual Social Marketing
Step by Step manual to learn Marketing, Advertising, and Public Relations DESCRIPTION The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals it has numerous examples and case studies to help gain the desired clarity. KEY FEATURES Basics of Visual Social Marketing Impact of Visual Social Marketing Social Media Marketing strategi...
Smart Trends in Computing and Communications
This book gathers high-quality papers presented at the Seventh International Conference on Smart Trends in Computing and Communications (SmartCom 2022), organized by Global Knowledge Research Foundation (GR Foundation) from January 24-25, 2023, in Jaipur, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.
Information and Communication Technology for Competitive Strategies (ICTCS 2022)
This book contains best selected research papers presented at ICTCS 2022: Seventh International Conference on Information and Communication Technology for Competitive Strategies. The conference will be held in Chandigarh, India during 9 – 10 December 2022. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics and IT security. The work is presented in two volumes.
