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Franchising as a model of entry into foreign markets. An evaluation
Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: During their lifecycle, companies often plan to expand into a foreign market. One of the most difficult decisions they have to make beforehand, in order to do so suc-cessfully, is the choice of the mode of entry. There are many opportunities that have to be evaluated differently from case to case which can have a huge impact on the performance of the company within the new market. Franchising is a com-mon strategy for entering and growing in markets. This seminar work is intended to evaluate franchising as a mode of entry. It will outline advantages and disadvantages and aims to give guidelines for companies, with regard to creating and managing a franchise system. Therefore McDonald’s will be highlighted in order to show how this can be possible. Moreover, this seminar work will make clear in which cases franchising is not the right mode when entering into a new market. Therefore the whole topic will be considered before a more detailed discussion of the fast food sector.
Welche Auswirkung hat das allgemeine Zinsniveau auf die Altersvorsorge?
Studienarbeit aus dem Jahr 2016 im Fachbereich VWL - Finanzwissenschaft, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Wie kann die aktuelle Situation der Altersvorsorge beschrieben werden und von welchen Faktoren wird diese beeinflusst? Spielt das Zinsniveau eine große Rolle in diesem Thema oder werden die Renten davon eher wenig bis gar nicht beeinflusst? Und was kann generell getan werden, um eine bessere Altersvorsorge zu gewährleisten? In dieser Seminararbeit sollen eben diese Fragen erörtert werden. Der Fokus soll auf der Frage nach dem tatsächlichen Einfluss des Zinsniveaus liegen. Um ein Grundverständnis für die Problematik zu schaffen, werden zunächst die Themen Altersvorsorge, sowie Zinsentwicklung getrennt voneinander beleuchtet und im Anschluss in Zusammenhang gebracht. Darüber hinaus soll ein Bewusstsein für die momentane Rentensituation geschaffen und Lösungsansätze entwickelt werden. Diese heben Alternativen hervor, die die gewöhnliche Altersvorsorge effektiver unterstützen oder ersetzen können.
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, FOM Duisburg, language: English, abstract: This thesis aims to expound the psychological impact that the communication policies of a company actually have on a customer’s buying decisions and the extent to which the purchasing behaviour of the consumer is influenced by such policies. In the light of this, the thesis thereby primarily is intent on focussing on the correlation between psychology and communication policy while at the same time taking into account different factors, such as, what in detail does communication policy actually involve, does the processing of ...
Electromagnetic Scattering
Electromagnetic Scattering is a collection of studies that aims to discuss methods, state of the art, applications, and future research in electromagnetic scattering. The book covers topics related to the subject, which includes low-frequency electromagnetic scattering; the uniform asymptomatic theory of electromagnetic edge diffraction; analyses of problems involving high frequency diffraction and imperfect half planes; and multiple scattering of waves by periodic and random distribution. Also covered in this book are topics such as theories of scattering from wire grid and mesh structures; the electromagnetic inverse problem; computational methods for transmission of waves; and developments in the use of complex singularities in the electromagnetic theory. Engineers and physicists who are interested in the study, developments, and applications of electromagnetic scattering will find the text informative and helpful.
Magic City
“A thug is someone who stands on his own. He lives by the decisions he makes and accepts the consequences. A thug is comfortable in his own skin. I wear mine like a glove.” Trick Daddy was born a thug—just a stone’s throw from downtown Miami, yet a world away from its dazzling beauty and sparkling wealth. Where grinding poverty, deadly crime, and devastating racial tension taught kids to live by the ’hood rules. Remarkably, Trick came from nothing and made it big just when his chances had run out. Magic City is the extraordinary tale of a boy whose father was a pimp, who learned to hustle to survive, and whose only role model was his brother, the drug dealer he watched plying his t...
Melodious Accord
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Now I Can Dance
The updated edition of the national bestseller, celebrating Tina Arena's extraordinary 40 years in the music business. Honest and intimate, funny and frank, Now I Can Dance is the long-awaited memoir from the very special, much-loved singer, songwriter and pop diva, Tina Arena. Over the course of her extensive career, starting as an eight-year-old star of Young Talent Time, Tina has amassed a cache of amazing stories. the artist who gave us 'Chains', 'Sorrento Moon' and 'Symphony of Life' has sold eight million albums, won a swag of awards, encountered extraordinary people, fallen in and out of love, and experienced incredible highs and lows. through it all, Tina has sung her heart out, and ...
