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Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for African ritual
A highly readable history of beer and the brewing industry around the world over the centuries, Hopped Up narrates the oscillations between distinctive regional and national preferences and the capitalist global standardization of beer style and taste in a work that will appeal to historians and beer connoisseurs alike.
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1991.
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