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The Hardware Book
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The Liquor Book
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The Dry Goods Book
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Adland
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Selling Style
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
The Labor of Words
In the three decades after 1885, a virtual explosion in the nation's print media—newspaper tabloids, inexpensive magazines, and best-selling books—vaulted the American writer to unprecedented heights of cultural and political influence. The Labor of Words traces the impact of this mass literary marketplace on Progressive era writers. Using the works and careers of Jack London, Upton Sinclair, David Graham Phillips, and Lincoln Steffens as case studies, Christopher P. Wilson measures the advantages and costs of the new professional literary role and captures the drama of this transformative epoch in American journalism and letters.
