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MKTG4
MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Essentials of Marketing
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
MKTG, 5th Edition
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
Charles Lamb
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Charles Lamb
"[...]mountain, I am sure, in my life"; a happy simile which would not have occurred to one who stood, so to speak, on a familiar footing with mountains. The life in the Temple was roughly divided into two portions: the first, at Mitre Court Buildings, extended from the spring of 1801 to that of 1809; then there seems to have been a brief stay of a few weeks at 34, Southampton Buildings, Holborn, and at the end of the following May or beginning of June, the Lambs moved into 4, Inner Temple Lane, which "looks out upon a gloomy churchyard-like court, called Hare Court, with thin trees and a pump in it.... I was born near it, and used to drink at that pump when I was a Rechabite of six years old." Here Lamb and his sister lived until 1817, continuing in their pleasant weekly evenings to afford a memorable centre for the meeting of memorable men. At one of these meetings when it was being debated, whom it was the different members of the company would [...]".
The Letters of Charles and Mary Anne Lamb
All of the available letters of Charles Lamb, a master of the English essay, and his sister Mary Anne published in this definitive, scrupulously edited work. The letters, many of them written to illustrious figures of the Romantic period, are generally agreed to rank among the finest in the English language. Transcribing where possible from the originals or facsimiles, Professor Marrs corrects textual errors found in previous editions, and he pays particular attention to establishing precise dates for the correspondence. He includes letters that were omitted from the last collection (published in 1935 and long out of print), and he has uncovered more than eighty letters never published befor...
