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Technology, Management and Business
Advanced Series in Management: Volume 31 offers cutting-edge research from an international range of academics, who engage with the potential opportunities and challenges of digitization in the workplace.
Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS
Development of International Entrepreneurship based on Corporate Accounting and Reporting According to IFRS: Part A offers theoretical and methodological insights for tailoring IFRS to evolving needs in global trade partnerships, alongside guidance for integrating IFRS into the management practices of international enterprises.
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Technology, Management and Business
Advanced Series in Management: Volume 31 offers cutting-edge research from an international range of academics, who engage with the potential opportunities and challenges of digitization in the workplace.
Smart Cities for Sustainability
As decision-makers apply digitalization in global cities to achieve their SDG goals, contributors from around the world here shed light on forthcoming developments in Smart Cities, and set out how to plan for increasingly rapid changes,
The Lady In The Mirror
About the book: Do you know what you really are? Or has life not tested you yet! 8 stories 8 situations 8 emotions Lata is quintessential Indian housewife. How come her blissful life got disturbed by all but a gentle sermon? The handsome Piyush had the world at his feet and yet his world was empty! Meera, an IAS officer, was living her dream but why wasn’t she happy? Centuries ago, Ila the Playwright, found happiness in pursuing her passion but why was this a bane to many? What happens when your subconscious tries to pass on a message? Hurt and pain helped Madhav become a millionaire. How would be come to terms when he realizes that it was not him that was wronged but it was he who was wro...
The Different Bride
It’s not everyday that we come across stories like that of Chandrika and Prakash. In a world where it’s not easy to be different, Chandrika does not carry her supposed ‘flaw’ as baggage. She instead lives a happy and cheerful life with clear and serious goals. She works hard towards getting into a top business school, to turn her dreams into reality. Despite her endearing nature, deep within her heart she truly believes that love is not for her. But one fine day, the love bell rings, thanks to Graham Bell! Prakash works as a sales executive with an internet company.He has a strained relationship with his father because of his father’s rigid rules and rigorous expectations. When the two meet by fateful design,it’s not just Chandrika’s beliefs that are set to change but her entire life! The Different Bride is a love story of its own kind. It will leave you feeling stronger about how love transcends all the barriers that may come in its way.
Thirteen Cactuses
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Managing Public Relations and Brand Image through Social Media
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organizations actions. Participation in social media is mandatory for a brands success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organizations visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Solidarity and Prosocial Behavior
The topic of prosocial behavior (e.g. fairness, solidarity, and altruism) has recently shifted back into the center of attention in a variety of disciplines, ranging from economics across sociology and psychology towards biology. It is now a well-accepted fact in all human sciences that human behavior is not always governed by egotism and selfish motives. Unfortunately, this does not explain why humans also act blatantly selfish and are blind to the suffering of others. This book is a response to the quandary. It brings together leading researchers in sociology and psychology to explain human egotism and altruism using not only their area of study but also bringing in research from economics and biology. Since this work brings together the research of many different disciplines, a complete account of solidarity and prosocial behavior is presented.
