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Technology, Management and Business
Advanced Series in Management: Volume 31 offers cutting-edge research from an international range of academics, who engage with the potential opportunities and challenges of digitization in the workplace.
Resilient Businesses for Sustainability
Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity.
Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS
Development of International Entrepreneurship based on Corporate Accounting and Reporting According to IFRS: Part A offers theoretical and methodological insights for tailoring IFRS to evolving needs in global trade partnerships, alongside guidance for integrating IFRS into the management practices of international enterprises.
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Smart Cities for Sustainability
As decision-makers apply digitalization in global cities to achieve their SDG goals, contributors from around the world here shed light on forthcoming developments in Smart Cities, and set out how to plan for increasingly rapid changes,
Managing Public Relations and Brand Image through Social Media
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Private Label Strategy
The growth in private labels has huge implications for managers on both sides.
Creating Powerful Brands
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
