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Universes Are Blackholes I
This book will bring you a new perspective towards time, space, mass, gravity, blackholes and our universe that you will not see elsewhere. In addition, it is backed by rigorous mathematics and logic. The book consists of two parts. The first part is mainly for readers who prefer light reading and want to skip the mathematics. Principles of the theories are explained with clear physical meanings. Based on the principles, axiomatic system is established. Unlike other theories who just give a set of rules and does not answer why, this book does provide reasonable justification about both the principles and predictions. The following questions are answered: 1. What is time? 2. What is space? 3....
L1 Adaptive Control Theory
This book presents a comprehensive overview of the recently developed L1 adaptive control theory, including detailed proofs of the main results. The key feature of the L1 adaptive control theory is the decoupling of adaptation from robustness. The architectures of L1 adaptive control theory have guaranteed transient performance and robustness in the presence of fast adaptation, without enforcing persistent excitation, applying gain-scheduling, or resorting to high-gain feedback.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Strategies in Sports Marketing: Technologies and Emerging Trends
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Wu Tingfang (1842-1922)
Wu Tingfang (1842-1922) was a contemporary of Li Hongzhang, Yuan Shikai, Hei and Sun Yixian (Sun Yat-sen), all of whom were involved in China's attempt at reform and modernization in the late 19th and early 20th centuries. During his time, Wu was a prominent political figure, participating actively in public service and political activities in Hong Kong, Shanghai and Guangzhou. This book is a biography of Wu, and sheds considerable light on a crucial period in Chinese history.
Cases on Consumer-Centric Marketing Management
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
