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INTERNATIONAL BUSINESS, Sixth Edition
Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of t...
INTERNATIONAL BUSINESS, SEVENTH EDITION
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant feature is the profuse references to Indian contexts and examples. NEW TO THE EDITION The seventh edition of the book is characterised by: • Restructuring of the contents making it concise • Revision of data and illustrations • Addition of latest information and revisions in the chapters, wherever necessary • Introduction of two new case studies on ‘Globalization of Pop Culture’ and ‘Trials, Tribulations and Triumphs of P&G’, besides updating the remaining cases TARGET AUDIENCE • MBA • B.Com and M.Com • MA Economics
Business Environment
1. AN OVERVIEW OF BUSINESS ENVIRONMENT 2. INDUSTRIAL AND FDI POLICIES 3. FISCAL POLICY 4. MONETARY POLICY 5. BALANCE OF PAYMENTS 6. FOREIGN TRADE OF INDIA: POLICY AND PERFORMANCE 7. WORLD TRADE ORGANISATION 8. THE INDIAN FINANCIAL SYSTEM 9. MONEY AND CAPITAL MARKETS CASES.
