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A Theory of Semiotics
" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
Do-It-Yourself Advertising and Promotion
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, ...
A Guide to Building a Tri-Five Chevy
How to guide for building a Tri-Five Chevy
Tri-Five Chevy Handbook
One of the most popular classic cars on the road today, Chevrolets built between 1955 and 1957 have spawned a veritable cult of fans. For the 150,000 Classic Chevy owners here is a comprehensive, step-by-step guide to keeping their Chevrolets in top showroom condition. Includes information on chassis upgrades, paint and bodywork, engine tuning, restoration, and much more.
Tri-Chevy Red Book
Tri-Chevy Red Book Peter C. Sessler. Vital information on the æ55 to æ57 Chevys. Specifications, serial numbers, VINs, production figures, photos, colors, interiors, engines, options, prices, and much more on every model. Little-known facts and details, plus production changes from year to year. All the facts you need to know! Sftbd., 4 1/2"x 7 1/2", 96 pgs., 3 b&w ill.
