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Power in Advertising
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A Theory of Semiotics
" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
Do-It-Yourself Advertising and Promotion
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, ...
Tri-Five Chevrolet Data & ID Guide
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Apple Pie. Baseball. Tri-Five Chevys. The iconic three-year run of arguably the most recognizable body style of all time continues to resonate with enthusiasts more than 60 years after these cars were first created. What stands out to most fans besides the styling is the vast amount of configurations these cars were offered in. Stripped down (One-Fifty) or dolled up (Bel Air convertible), a Tri-Five could be ordered in as many as 21 different models in 1956. This extensive assortment of offerings make a book of this nature a must have for hobbyists. What interior color combos could be had in a Two-Ten Delray Club Coupe? Could you get...
Tri-Five Chevy Handbook
One of the most popular classic cars on the road today, Chevrolets built between 1955 and 1957 have spawned a veritable cult of fans. For the 150,000 Classic Chevy owners here is a comprehensive, step-by-step guide to keeping their Chevrolets in top showroom condition. Includes information on chassis upgrades, paint and bodywork, engine tuning, restoration, and much more.
Tri-Chevy Red Book
Tri-Chevy Red Book Peter C. Sessler. Vital information on the æ55 to æ57 Chevys. Specifications, serial numbers, VINs, production figures, photos, colors, interiors, engines, options, prices, and much more on every model. Little-known facts and details, plus production changes from year to year. All the facts you need to know! Sftbd., 4 1/2"x 7 1/2", 96 pgs., 3 b&w ill.
A Pictorial History of Chevrolet 1955-1957
The third book in a series of pictorial histories examines the ever-popular Tri-Chevy era -- that three-year span when Chevrolet built cars that have long since become icons of the decade. This history digs into GM archives to reveal the stories behind those successful models, as well as more than 200 advertising and production-line photographs.
Tri-Five Chevys
Early post-WWII Detroit was just getting back on its feet, cranking out automotive designs that were mostly continuations of pre-war technology. It wasn’t until the mid-1950s that some truly interesting, modern-for-the-day designs came out. One of the best, and most enduring, was that of the Chevrolet models built from 1955 to 1957. With just shy of 5 million units built, this design became one of the most popular ever among automotive enthusiasts and modifiers alike. With its flexible platform, no model has seen more variations of performance interpretation than what is now known as the Tri-Five Chevy. With an abundance of aftermarket parts available, the Tri-Five has seen a renaissance i...
