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Do-It-Yourself Advertising and Promotion
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, ...
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Specialty Shop Retailing
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Lethal Mists
This is a paperbound reprint of a 1999 work in which Taylor, a biochemist, presents a nontechnical narrative of chemical, biological warfare and terrorism (CBWT) for general readers. He examines the scientific and military basis and considerations behind the use of chemical and biological agents to injure and kill people, and explains in simple terms the various agent types, their use, effects on people, how they injure and kill, and means of detection, treatment, antidotes, and decontamination. Technical terms are clearly and simply defined. Tactical considerations for the use of CBWT agents are also explained as they apply to terrorist use against civilian populations. He also spells out measures to take to protect family and self if one lives near a chemical plant. c. Book News Inc.
