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How did the intellectually intimidating, industrious architect of the New Labour project become its maligned and feckless undertaker? In this scathing, witty indictment of Gordon Brown's tenure as prime minister, Christopher Harvie says goodbye to Broon by exploring the Britain New Labour helped create. It is a place where the gap between rich and poor grows ever wider and manufacturing has been replaced by 'retail, entertainment and recreation' (for which read shopping, gambling and drinking). Now that the casino economy has veered wildly out of control, and our public utilities and industries have been auctioned to the highest bidder, Broonland is both an essential anatomy of a country on the brink of collapse and a caustic, darkly funny portrait of a decade that took Britain from boom through bust to busted.
A People’s History of Scotland looks beyond the kings and queens, the battles and bloody defeats of the past. It captures the history that matters today, stories of freedom fighters, suffragettes, the workers of Red Clydeside, and the hardship and protest of the treacherous Thatcher era. With riveting storytelling, Chris Bambery recounts the struggles for nationhood. He charts the lives of Scots who changed the world, as well as those who fought for the cause of ordinary people at home, from the poets Robbie Burns and Hugh MacDiarmid to campaigners such as John Maclean and Helen Crawfurd. This is a passionate cry for more than just independence but also for a nation based on social justice.
The complete short history of Scotland - from the retreat of the ice-caps to the Independence Referendum of 2014
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and t...
Looking at literature from Medieval Britain and Ireland, including Anglo-Latin and Anglo-Norman poetry, prose and drama, this Very Short Introduction covers the earliest beginnings of print culture, and considers major themes of these works, such as sin and salvation, kingship and authority, myth and the monstrous.
Stars are a constant source of fascination. In this Very Short Introduction Andrew King introduces us to the science of stars; how they are born, how they live, and how they die. He shows how understanding the stars is the key to understanding the galaxies they inhabit, and how they provide us with clues to the existence of planets like our own.
Mao Zedong was a giant of 20th century history. In this Very Short Introduction, Delia Davin provides an account of Mao the man. From his childhood as a peasant to ruler of the most populous nation on Earth, she considers the major events in his life, his revolutionary writing, and his utopian dreams that culminated in the Cultural Revolution.
In this very short introduction, Paul Slack explores the historical and cultural impact of plague over the centuries. He examines not only its identity, causes, and effects, but also how it changed the lives of those who suffered from it, and the important impact it had on our notions of public health
Set against the backdrop of an ever-changing international landscape, this Very Short Introduction explores both the history and politics of nuclear weapons. In this new edition, Joseph M. Siracusa includes a new concluding chapter, highlighting the significant lessons to be learnt from the history of the nuclear weapons era.
Rastafari has grown into an international socio-religious movement, with adherents of Rastafari found in most of the major population centres and outposts of the world. This Very Short Introduction provides a brief account of this widespread but often poorly understood movement, looking at its history, central principles, and practices.