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Divided Kingdoms
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Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no mean...
Political Marketing
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Politics and the Media
Journalists and presidents, hacks and spin doctors, media moguls and prime ministers: in New Zealand and around the world, politics and the media are deeply intertwined. Politics and the Media is the second edition of New Zealand’s leading introduction to the subject. The book introduces students to the rich literature on media and politics internationally, covering history, political economy and contemporary trends, and then analyses the particular shape of the media in New Zealand and its political role. This second edition features extensive coverage of the 2014 ‘Dirty Politics’ campaign, the increasing importance of online media, and updated material in all chapters.
Pathways
Nicholas Rudd-Jones and David Stewart seek out paths, tracks and ways and their oft-hidden original purpose. Telling both the story of the pathway and the people who travelled on it before, they describe the historical background of each path, while also bringing to life the experience of walking it today.
Man Down
'The most honest, most revealing - and funniest - exploration of male mental health I have ever read' Adam Kay 'Matt Rudd may have written the most important book in a generation' Idle Society On the surface, men today don't have much to complain about. At work, they still get paid more than women for doing the same jobs. At home, they still shirk most of the unpaid labour. Putting the bins out does not count. Beneath the surface, it's a different story. An alarming number of men end up anxious, exhausted, depressed - and very reluctant to admit they are. Even if they do everything that's expected of them in work, life and fatherhood, genuine happiness is still elusive. By midlife, their lev...
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
